Digital Engagement Lead

Bayer AG; Nebraska; Remote; USD 93,000 - 140,000; Full time

Benefits offered by this job

Health care

Vision

Dental

Retirement

PTO

Sick leave

Job summary

Bayer is seeking a Digital Engagement Lead based in the United States with Nebraska residence for leading digital adoption across the Business Unit. You will partner with commercial teams to embed digital solutions into customer engagement and account planning, while coaching sales teams and supporting field initiatives.

The role emphasizes translating digital capabilities into practical business value, strong communication, and collaboration across functions.

Qualifications

• Strong understanding of commercial agriculture or agtech.
• Experience supporting sales teams or agricultural customers.
• Able to translate digital capabilities into business value.
• Strong communication, presentation, and coaching skills.
• Ability to explain digital concepts in business terms.
• Customer-oriented with ability to map workflows.
• Influence and collaborate across functions.
• Strong analytical and problem-solving skills.
• Comfortable working with data and digital platforms.
• Able to manage multiple priorities in a dynamic environment.
• Curiosity and willingness to learn.

Responsibilities

• Drive adoption and utilization of Bayer digital tools.
• Partner with commercial teams to integrate digital solutions.
• Support sales teams by identifying opportunities for digital value.
• Develop digital knowledge through coaching and training.
• Engage with customers to support digital platforms.
• Serve as connector between field teams and digital orgs.
• Monitor engagement to identify gaps and opportunities.
• Collaborate with cross-functional stakeholders to deploy new capabilities.
• Champion customer-centric and data-driven mindset.
• Share digital best practices and scalable approaches.
• Support change management for new capabilities.
• Stay aware of emerging digital agriculture technologies and market needs.

Skills

Commercial agriculture

Digital platforms

Customer engagement

Sales support

Communication

Education

Bachelor's degree in Agriculture, Agronomy, Business, Marketing, Technology, Data/Analytics, or related field

Tools

CRM systems

Analytics platforms

Digital collaboration tools

Job description

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At Bayer, we believe work should matter. Every day, our teams push toward a future where "Health for all, Hunger for none" is within reach, and every role, from the lab to the field to the boardroom, helps us get there. We give people the ownership to shape outcomes, the support to grow through new skills and experiences, and a global community where different perspectives are valued. If you want your work to count and the room to become your best, you'll find it here.

Digital Engagement Lead

YOUR TASKS AND RESPONSIBILITIES

• Drive adoption and effective utilization of Bayer digital tools and capabilities across the Business Unit.
• Partner with commercial teams to integrate digital solutions into customer engagement and account planning.
• Support sales teams in identifying opportunities where digital capabilities can deliver value to growers and customers.
• Develop the digital knowledge and capabilities of commercial teams through coaching, training, demonstrations, and field support.
• Engage with customers to support the use and understanding of relevant digital platforms and solutions.
• Act as a connector between field teams and digital organizations, communicating customer needs, user feedback, adoption barriers, and opportunities for improvement.
• Monitor digital engagement and adoption to identify gaps and opportunities for increased utilization.
• Partner with cross-functional stakeholders to support deployment of new digital capabilities and initiatives.
• Champion a customer-centric and data-driven mindset across the Business Unit.
• Identify and share digital best practices, success stories, and scalable approaches across teams.
• Support change management associated with new digital capabilities and ways of working.
• Maintain awareness of emerging digital agriculture technologies, customer needs, and competitive developments relevant to the market.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required:

• Strong understanding of commercial agriculture, customer engagement, or agricultural technology.
• Experience supporting sales organizations and/or working directly with agricultural customers.
• Demonstrated ability to translate digital capabilities into practical customer and business value.
• Strong communication, presentation, coaching, and facilitation skills.
• Ability to communicate technical or digital concepts in clear, practical business language.
• Strong customer orientation and ability to understand customer needs and workflows.
• Ability to influence and collaborate across functions without direct authority.
• Strong analytical and problem-solving capabilities.
• Comfortable working with data, digital platforms, and evolving technology.
• Ability to manage multiple priorities and operate effectively in a dynamic commercial environment.
• Demonstrated curiosity, adaptability, and willingness to continuously learn.

Preferred:

• Bachelor's degree in Agriculture, Agronomy, Business, Marketing, Technology, Data/Analytics, or a related discipline, or equivalent relevant professional experience.
• Minimum of 2 years experience, preferred 5 years in agriculture.

Employees can expect to be paid a salary of approximately between $93,200.00 to $139,800.00Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This salary (or salary range) is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This job is available for application until at least October 23, 2026

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders.

Bayer is an E-Verify Employer.

Location: United States : Nebraska : Residence Based