Digital Donor Growth & Engagement Lead

AZPBS; Phoenix (AZ); On-site; USD 65,000 - 80,000; Full time

Job summary

Arizona PBS seeks a Digital Donor Engagement Manager to lead strategy, execution, and optimization of digital fundraising across email, SMS, and paid campaigns. The role blends creativity with analytics and uses AI tools and predictive modeling to grow online revenue and donor lifetime value.

The position reports to senior management, collaborates with Brand Engagement & Marketing, Membership, and Programming, and requires a bachelor’s degree with 3 years of related experience.

Qualifications

• Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training.

Responsibilities

• Develop and implement a comprehensive digital fundraising strategy aligned with annual revenue goals.
• Grow online giving through integrated, multi-channel campaigns including email, SMS/text messaging, paid media, website optimization, social media, and peer-to-peer efforts.
• Integrate digital strategy into on-air drives, major station initiatives, and special fundraising campaigns.
• Collaborate with Brand Engagement & Marketing, Membership, and Programming teams to align messaging, audience insights, and campaign timing.
• Lead strategy and execution of SMS and mobile fundraising campaigns, including text-to-give initiatives and donor reminders.
• Develop segmentation and personalized messaging strategies to increase engagement and response rates.
• Utilize AI-powered tools and analytics platforms to enhance segmentation and donor journey mapping.

Skills

Digital fundraising

SMS fundraising

Analytics

AI tools

Predictive modeling

Education

Bachelor's degree

3 years experience

Tools

Salesforce Marketing Cloud

Job description

Arizona PBS seeks a Digital Donor Engagement Manager to lead strategy, execution, and optimization of digital fundraising across email, SMS, and paid campaigns. The role blends creativity with analytics and uses AI tools and predictive modeling to grow online revenue and donor lifetime value.

The position reports to senior management, collaborates with Brand Engagement & Marketing, Membership, and Programming, and requires a bachelor’s degree with 3 years of related experience.