Digital Direct Partnerships Manager — Strategy & Growth

twentysix; New York (NY); On-site; USD 92,000 - 100,000; Full time

Benefits offered by this job

Unlimited paid time off

401k with company matching and no vest

Annual bonuses

Vacation bonus

Generous medical plan

Paid parental leave

Charity perk

Company-wide events and retreats

Job summary

Known is a data science firm and creative agency; we seek a Manager, Digital Strategy & Investment to lead digital media strategy for the accounts you’re on, both externally with clients and internally with the in-platform team. You’ll guide how media performance ties to broader business objectives and negotiate vendor deals on behalf of Known and its clients.

You will collaborate with data analysts, data scientists, media buyers, and software engineers to translate objectives into paid media

Qualifications

• 3+ years of hands-on experience in management of strategy of highly data-driven performance campaigns.
• Understanding of Digital Direct Advertising with Programmatic Social & Search, SEO, Mobile, and Attribution.
• A deep understanding of the programmatic ecosystem and the key players in the space.
• Strong communication skills both written and verbal.
• Broad range of experience managing and/or planning direct response and branded campaigns, ideally across multiple verticals.
• In-platform programmatic trading experience is a huge plus.

Responsibilities

• Lead digital direct partnership advertising across multiple clients.
• Engage and evaluate vendors to broaden and improve the team’s programmatic capabilities.
• Work closely with the other members of the Digital Direct Team to negotiate deals/partnerships with vendors.
• Understand the client’s overall business objectives and translating them into paid media.
• Ensure best practice in end-to-end digital media buying activities (set up, optimization, reporting) as well as knowledge sharing across teams.
• Understand and effectively communicate direct partnership value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
• Understanding the client’s overall business objectives and translating them into digital advertising efforts.
• Coordinate digital strategy with other media channels (Programmatic, Linear TV, etc)
• Building analyses, stories, and slides for client media plans and reports.

Job description

Known is a data science firm and creative agency; we seek a Manager, Digital Strategy & Investment to lead digital media strategy for the accounts you’re on, both externally with clients and internally with the in-platform team. You’ll guide how media performance ties to broader business objectives and negotiate vendor deals on behalf of Known and its clients.

You will collaborate with data analysts, data scientists, media buyers, and software engineers to translate objectives into paid media