Digital Designer - PRADCO

OpenTalent; Alabama; On-site; USD 55,000 - 85,000; Full time

Job summary

Moultrie, headquartered in Birmingham, Alabama, seeks a Digital Designer to own the creative quality of all digital touchpoints—from email to the website. You will craft messaging that earns the first click and sustains engagement with hunters and property owners, collaborating with lifecycle marketing and ecommerce leads.

You will design for the hunter, build scalable design systems, and ensure handoff-ready specs for developers while pushing for brand consistency across channels.

Qualifications

• Proficient in Figma for component libraries and developer handoff.
• Expertise in Adobe Photoshop, Illustrator, InDesign; After Effects and Lightroom a plus.
• Experience with responsive email and web design across platforms.

Responsibilities

• Set the creative bar across CX, web and digital touchpoints.
• Design for the hunter audience and season/context.
• Contribute to concepting: hooks, headlines, framing.
• Build a scalable design system and reusable components.
• Own handoff with developer-ready Figma specs and QA.
• Expand typography, color, iconography to keep brand unified.

Skills

Advanced Figma

Adobe Creative Suite

Responsive design

Tools

Photoshop

Illustrator

InDesign

After Effects

Lightroom

Job description

Headquartered in Birmingham, Alabama, Moultrie (www.moultrie.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience.

We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team

Job Summary

The Digital Designer owns the creative quality of every digital touchpoint from email to the Moultrie website. Loyalty comes before conversion here. A hunter who trusts and relates to our messaging will convert. Your job is to earn that first click and keep earning it through the purchase.

You’ll work directly with our Sr. Design Manager, lifecycle marketing leader, ecommerce lead, and Merchandising lead who own strategy and manage their respective lanes. Your focus is to own the creative execution.

Job Responsibilities

• Set the creative bar. Every touchpoint - CX, web and digital - should feel like Moultrie at its best. You’re the last line of defense on creative quality before it reaches the customer.
• Design for the hunter, not the send. Understand who’s receiving this creative and where they are in their season before you execute. Design to that person - their moment, their mindset, their relationship with the brand.
• Contribute to concepting. Bring ideas to the brief, not just execution of it. Subject line angles, message hooks, offer framing, headline and hero direction, page hierarchy. You’re a creative partner, not a layout service.
• Build/ work in a system that scales without losing craft. Help maintain a modular component library for lifecycle messaging and web including reusable design blocks and patterns that scale that the developer can implement once and reuse everywhere.
• Own handoff and QA. Developer-ready Figma specs. Ready to ship saved out assets. Rendering QA across Digital platforms including web and mobile - including dark mode - before anything ships.
• Help expand the digital design system. Typography, color, iconography, photography direction. Unmistakably Moultrie across every channel.

Job Requirements

• Advanced Figma: component libraries, design tokens, prototyping, developer handoff
• Adobe Creative Suite: Photoshop, Illustrator, InDesign required. After Effects and Lightroom a plus.
• Responsive email and web design: breakpoints, mobile-first layouts, dark mode, cross-client and cross-browser rendering