Digital Demand & Pipeline Leader

Swisslog Healthcare; Denver (CO); On-site; USD 96,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Tuition reimbursement

Disability insurance

401k matching

Job summary

Swisslog Healthcare is seeking a Digital Program Manager to own marketing-generated pipeline across the product portfolio. You will shape demand generation, digital experiences, and buyer engagement with a modern, pipeline-first engine and ROI-driven mindset.

You will lead ABM, paid media, and website optimization, building dashboards to tie activity to revenue from multiple sources. The role requires executive-level fluency in Salesforce and marketing ROI discussions.

Qualifications

• 8+ years of B2B demand generation experience, with at least five years in a leadership seat.
• You have owned a demand engine end to end, not just executed inside one.
• Fluent in Salesforce, comfortable with multi-touch attribution, and experienced with intent platforms like 6sense, Demandbase, or Influ2 in a real campaign context.

Responsibilities

• Pipeline generation. Set the demand strategy, the channel mix, and the campaign plan that delivers our marketing-sourced pipeline target.
• Strategy & Execution. Own the global or enterprise-level demand generation and digital marketing function across paid media, ABM, SEO, email, webinars, content syndication, website, and partners.
• ABM Leadership: Develop and execute Account-Based Marketing strategies with Sales, including target account selection, orchestration, and measurement
• Performance & Reporting. Build dashboards and reporting that tie program activity to pipeline creation, opportunity generation, and revenue by source, channel ROI, and campaign effectiveness.
• Pipeline acceleration. Build motions that move opportunities through long sales cycles, keep buying group engaged, and shorten time-to-close
• Partner across the revenue function. Work with Sales Directors, Product Marketing and Global Leaders to generate a deep pipeline.
• Build the team and the agency strategy. Lead the demand gen function, and shape the agency footprint that supports it.

Skills

Salesforce fluency

Attribution expertise

Intent platforms

Paid media strategy

ABM strategy

Cross-functional leadership

AI in marketing

Tools

Salesforce

6sense

Demandbase

Influ2

Job description

Swisslog Healthcare is seeking a Digital Program Manager to own marketing-generated pipeline across the product portfolio. You will shape demand generation, digital experiences, and buyer engagement with a modern, pipeline-first engine and ROI-driven mindset.

You will lead ABM, paid media, and website optimization, building dashboards to tie activity to revenue from multiple sources. The role requires executive-level fluency in Salesforce and marketing ROI discussions.