Digital Copywriter (Social + Music)

The Planet Group; Culver City (CA); Hybrid; USD 70,000 - 90,000; Full time

Job summary

The Planet Group seeks a Digital Copywriter specializing in social media and music for a 12-month hybrid role in Culver City, CA. The ideal candidate will have extensive experience in writing for major music media, focusing on audience engagement and creative storytelling. This position involves crafting tailored content for various platforms while collaborating with cross-functional teams to meet media objectives.

Qualifications

• 3+ years of experience as a music writer/editor.
• Portfolio showcasing writing is a MUST.
• Strong understanding of audience engagement tactics.

Responsibilities

• Write and edit engaging copy for social media channels.
• Analyze data to optimize copy performance across platforms.
• Ensure writing is inclusive of diverse audiences.

Skills

Social Media Writing

Audience Engagement

Creative Writing

Music Knowledge

Education

Bachelor's degree in Communications, Journalism, Marketing

Job description

Location: Hybrid in Culver City, CA

Duration: 12 months

Pay: Up to $33.65/hour, DOE

The Planet Group is looking for a Digital Copywriter who specializes in writing for social and the music space to join our well-known Fortune 500 client on a 12-month contract. This role will be 40 hours a week and is hybrid in Culver City, CA.

The ideal candidate should possess strong social media writing experience and a background within the music industry. They will have experience editing and writing for major music media brands.

Digital Copywriter Responsibilities

• Write and edit engaging copy for social media channels with a focus on music and original content.
• Develop copy tailored for self-service platforms such as Meta, TikTok, Snapchat, etc.
• Write music featuring copy and album product notes for the app platform while using established style guide principles.
• Utilize expert understanding of audience engagement and retention to select story angles that resonate and bring creative approaches.
• Collaborate with cross-functional teams to develop strategic plans to reach target audiences and achieve media objectives.
• Analyze data to optimize copy performance across various social platforms.
• Stay informed about industry trends, news, and current events to react swiftly and flexibly in copywriting efforts.
• Convey brand and artist voice effectively through written communication.
• Ensure writing is inclusive and representative of diverse audiences and global consumer brands.
• Work with senior editors to produce creative copy for the music platform and align with social copy.
• Analyze data, visualize insights, and tailor communications to stakeholders with varying levels of digital media literacy.
  
  

Digital Copywriter Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, or related field
• 3+ years of experience as a music writer and/or editor for recognized media brands.
• Portfolio showcasing writing is a MUST.
• Proven track record of writing and editing music-related content for social media platforms.
• Strong understanding of audience engagement tactics, storytelling techniques, and creative specifications.
• Ability to act swiftly and with agility as content is created and posted.
• Familiarity with artists and music creator marketing strategies.
• Excellent communication skills, both written and oral.
• Ability to adhere to and be familiar with company style guides and writing standards.
• Extensive knowledge of music and pop culture, and able to convey brand and artist voice through copy.
• Ability to build strong relationships within and across teams and organizations.
• Proficiency in writing using inclusive language for diverse audiences.
  
  

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