Marketing Research & Strategy Manager, Communication & Music

Freddie Mac; United States; Remote; USD 70,000 - 95,000; Full time

Job summary

Un poste est à pourvoir pour un responsable marketing au sein d'un groupe collégial dynamique. Le candidat travaille sur des marketing stratégiques pour des publications spécifiques, tout en collaborant avec plusieurs équipes pour créer du contenu engageant et mesurer l'impact des campagnes. Cette position, entièrement à distance, requiert des compétences en communication, en organisation et en analyse, ainsi qu'une flexibilité pour se déplacer.

Benefits

Congés payés généreux

Assurance santé complète

Plan de 401(k) avec contribution de l'employeur

Programme d'assistance aux employés

Équipement informatique fourni par l'entreprise

Qualifications

• Expérience de 3 ans en marketing ou vente dans l'édition de l'enseignement supérieur.
• Capacité à travailler en équipe et à prioriser les tâches efficacement.
• Compétences en communication verbale et écrite supérieures.

Responsibilities

• Développer et exécuter des stratégies marketing pour générer des leads.
• Collaborer avec des équipes éditoriales sur la stratégie et le message.
• Analyser l'efficacité des campagnes marketing et ajuster les activités.

Skills

Collaboration

Organisation

Analyse

Créativité

Communication écrite

Education

Bachelor's Degree

Job description

Job Description
We're looking for a marketing research and strategy manager (marketing manager) to join our collaborative college marketing group. The marketing manager is primarily responsible for developing and implementing strategic and creative marketing plans for books and media in their disciplines. This role will primarily work on our Communication and Music lists.

Marketing managers capture, engage, and nurture leads, track campaign results, and monitor the sales pipeline. They work extensively in our CRM and marketing automation platform.

An ideal candidate will be an excellent writer and collaborator, highly creative, analytical, and organized. They should be able to juggle multiple priorities, meet deadlines, turn ideas into action, and regularly assess the efficacy of their campaigns and adjust as necessary. This position requires a person who thrives when working on a team but who is also a self-starter who takes initiative and full ownership over their projects. The person will work closely with their sales and market development specialist counterparts and their fellow colleagues in the marketing manager role. There may be variation in the disciplines that marketing managers work on each year, so candidates must be flexible and skilled at pivoting when needed.

This is a remote position.

Job Responsibilities Include:

• Create content and host events to help with lead generation, such as workshops with authors, webinars with Norton employees, events with faculty advocates, marketing landing pages, and a small handful of blog posts per year
• Design and execute comprehensive email marketing strategies that bring MQLs (Marketing Qualified Leads) to the sales team
• Track ROI of marketing activities and regularly analyze efficacy of campaigns, adjusting when appropriate
• Develop creative prepublication marketing campaigns, track all reviewers and prospects, and revise messaging as needed
• Collaborate with editorial teams on messaging and strategy for books and media
• Work with members of multiple different teams on complex projects to gather necessary information, assets, buy-in, and final approval
• Attend academic conferences and organize events to drive booth traffic and increase engagement with instructors
• Visit campuses clustered around academic conferences and meet with professors to do pre-publication research
• Write copy for select pieces of marketing collateral
• Design and administer surveys for market development and recently published books and media
• Work with advertising team on all advertising-related projects (print pieces, online ads, videos, website copy, etc.) to shepherd projects from ideation to completion in a timely manner
• Present at internal sales conferences twice annually

Experience and Skills
Desired Qualifications:

• Collaborative and enjoy working on a team.
• Organized, responsive, and detail-oriented, making sure that all aspects of daily activities are handled with accuracy and minimal mistakes.
• Analytical and able assess efficacy of marketing activities.
• Highly disciplined, self-motivated, and able to effectively and accurately prioritize tasks and projects
• Willing and able to travel several times per year (1-3 times per quarter) throughout the United States and Canada. Travel includes attending academic conferences, meetings with instructors on college campuses, marketing meetings at Norton's headquarters in New York, and Norton sales conferences.

Required Qualifications:

• A Bachelor's Degree.
• Preferably 3 years of proven experience in marketing or higher education publishing sales
• The ability to multi-task and effectively prioritize.
• Superior verbal and written communications.
• Employment eligibility to work with W.W. Norton & Company in the US is required.
• Must be able to work full business hours

Compensation and Benefits*

Currently available benefits include:

• Annual compensation for this position is $70,000-95,000. All salaries and salary ranges posted by Norton may vary depending on experience, skills, location, and like considerations.
• Generous paid time off, paid holidays, and summer Friday afternoons beginning in July
• Generous health benefits, including PPO, EPO, and High Deductible (with HSA) medical insurance options, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, gym membership reimbursement, and more. Coverage for spouses, domestic partners, and dependent children is available.
• Profit-Sharing and 401(k) benefit plan with discretionary contribution matching by employer
• Disability and life insurances
• FMLA, parental and other leave
• Employee Assistance Program (for mental health, financial planning, and other needs)
• Company-provided laptop
• Employee discounts on Norton books
• Limited matching of employee donations to eligible non-profit organizations

*All policies and benefits described are subject to change at any time.