Digital Copywriter/Content Strategist

Perrill; Minnetonka (MN); Híbrido; USD 65 000 - 80 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health insurance

Resumo da oferta

Perrill, a Minnetonka-based digital marketing agency, seeks a Content Strategist to craft website copy, blog content, social posts, and ads that drive measurable results. You’ll help maintain brand voice and content strategy for diverse clients, collaborating across teams using AI tools for efficiency.

The role requires 1+ years in copywriting, a bachelor's in a related field, and comfort writing for web, blogs, and social channels. In-office expectation is three days per week.

Qualificações

• Bachelor's degree in English, Journalism, Marketing, or related field, or equivalent experience.
• 1+ years of experience in copywriting or content writing.
• Experience writing for digital channels including websites, blogs and social media.

Responsabilidades

• Write and edit content across websites, blogs, social media, and digital ads within approved calendars.
• Develop content strategies and calendars aligned with client goals.
• Maintain brand voice and messaging across content for assigned clients.
• Incorporate SEO and GEO best practices including keyword research and AI-driven optimization.
• Support website content planning including structure and organization recommendations.
• Conduct client, audience, and competitor research to inform content development.
• Analyze content performance and identify opportunities for improvement, including AI visibility.
• Participate in client calls to present strategy, performance, and recommendations.
• Use AI tools to support content efficiency and quality and collaborate cross-functionally to stay on-brand.

Conhecimentos

Grammar & editing

Writing for multiple channels

Research & fact-checking

SEO & GEO practices

Creative storytelling

Brand voice consistency

CMS familiarity

AI writing tools

Project management

Formação académica

Bachelor's degree or equivalent experience

Ferramentas

WordPress

HubSpot

SocialPilot

Descrição da oferta de emprego

Perrill is an award-winning digital marketing agency that helps businesses grow through tailored digital marketing, development, and design solutions that drive successful business outcomes. We partner with organizations that are serious about performance and expect their marketing to deliver.

Our culture is grounded in four core values that define how we work and win:

Get Shit Done

We hold ourselves accountable to getting it done the right way

Intellectually Curious

We are thinkers who constantly look for the best solution

We show our clients and our coworkers that we are excited to be here

Walk Through Walls

We are committed to success and willing to knock down any obstacles that get in the way

We are looking for a Content Strategist based in Minnetonka, MN with an in-office expectation of three days per week.

Purpose of Position

This position is responsible for developing and executing website copy, blog posts, social media content, advertising copy, and other digital content that drives measurable results for Perrill's clients. This role plays a key part in maintaining brand voice and messaging consistency for clients, and helping build content strategies that align with their broader marketing goals.

Responsibilities

• Write and edit content across websites, blogs, social media, and digital ads that drives traffic and revenue, publishing and scheduling across CMS and social platforms in accordance with approved content calendars.
• Develop content strategies and calendars aligned with client goals.
• Maintain and apply brand voice and messaging consistency across content for assigned clients.
• Incorporate SEO and GEO best practices into content, including keyword research and optimization for AI-generated answers.
• Support basic website content planning, including page structure and content organization recommendations.
• Conduct client, audience, and competitor research to inform content development.
• Analyze content performance and identify opportunities for improvement, including AI visibility.
• Participate in client calls to present strategy, performance, and recommendations.
• Use AI tools to support content efficiency and quality and collaborate cross-functionally to keep content aligned and on-brand.
• Perform other duties as assigned.

Knowledge, Skills & Abilities

• Strong grasp of grammar, sentence structure, editing and word choice
• Ability to write for a range of channels, industries and audiences (web, blog, email, social, ads)
• Strong research, fact checking, critical thinking, and editorial judgement
• Understanding of SEO and GEO best practices, including keyword research and AI-driven search optimization
• Creative storytelling ability with an eye for engaging, on-brand content
• Working knowledge of CMS platforms (e.g. WordPress, HubSpot) and social media scheduling tools (e.g. SocialPilot)
• Comfort using AI writing tools to support content creation
• Strong organizational skills with the ability to manage multiple clients, projects and deadlines simultaneously

Minimum Qualifications

• Bachelor's degree in English, Journalism, Marketing, or a related field, or equivalent experience
• 1+ years of experience in copywriting or content writing
• Experience writing for digital channels, including websites, blogs, and social media

Preferred Qualifications

• Previous agency experience
• Portfolio of published or client-facing writing samples
• Experience with SEO-focused content development

Salary:

$65,000 to $80,000, depending on experience