Copywriter

Prometric; United States; Remote; USD 70,000 - 95,000; Full time

Job summary

Prometric, a global credentialing leader, seeks a seasoned Copywriter to join the Brand Content team. You will craft clear, compelling content for websites, email campaigns, thought leadership, and sales enablement, spanning B2B and B2C audiences.

You’ll collaborate across Marketing, Design, and Sales while maintaining the brand voice and editorial standards. Candidates should have 4+ years in copywriting and practical experience with AI tools, with a commitment to accuracy and quality.

Qualifications

• 4+ years of professional experience in copywriting, content marketing, marketing communications, or a related role, with copywriting as a significant focus.
• Portfolio demonstrating strong professional copywriting across multiple formats and channels, including short- and long-form work.
• Excellent writing, editing, and proofreading skills, with a strong command of voice, tone, grammar, and structure.
• Marketing experience and an understanding of how content supports audience, campaign, and business objectives.
• Ability to synthesize complex information and turn input from multiple sources into clear, compelling messaging.
• Strong organizational skills and the ability to manage multiple assignments and priorities.
• Strong communication and collaboration skills, including the ability to receive and apply feedback and editorial direction.
• Strong attention to detail and commitment to accuracy and quality.
• Proficiency with Microsoft Office, including Word and PowerPoint.
• Practical experience using generative AI tools to support content development and improve workflow efficiency.
• Comfortable maintaining regular overlap with Eastern Time business hours for meetings and collaboration.

Responsibilities

• Research, write, edit, and proofread content across websites, email campaigns, articles, thought leadership, marketing collateral, sales enablement, presentations, event communications, video scripts, social and paid media, and other channels.
• Write for B2B and B2C audiences, adapting messaging, tone, and level of detail to the audience, channel, and objective.
• Translate complex or technical information into clear, accurate, audience-focused content.
• Collaborate with Marketing, Design, Communications, Sales, subject-matter experts, and other stakeholders to develop effective messaging and content.
• Work within established brand voice, messaging, and editorial standards while bringing fresh thinking and strong writing craft to each assignment.
• Manage multiple assignments against established priorities and deadlines, communicating proactively about bandwidth, competing demands, and timing risks.
• Incorporate feedback and editorial direction thoughtfully and efficiently to meet project objectives and brand standards.
• Use generative AI responsibly to accelerate ideation, drafting, and refinement, and develop and optimize prompts and AI-enabled workflows that support accurate, compelling, on-brand content.
• Apply SEO, AEO, and other content best practices where appropriate and use available performance insights to strengthen future content.
• Review content through final production to ensure accuracy, consistency, and quality.
• Contribute to other marketing communications projects and priorities as needed.

Skills

Copywriting

Content marketing

Marketing communications

Tools

Microsoft Word

PowerPoint

Generative AI tools

Content management systems

Adobe Creative Cloud

Video production

Job description

JOB TITLE: Copywriter

REPORTS TO: Sr Manager, Brand Content

DEPARTMENT: Marketing

LOCATION: Remote

About Us

Prometric is a global leader in credentialing and skills development, building the workforce of tomorrow across industries and professions in 180+ countries. With more than 30 years of assessment expertise, we support organizations across the assessment lifecycle, from development through delivery and beyond.

Overview

We are looking for an experienced Copywriter to join our Brand Content team and create clear, compelling content across a range of audiences, channels, and formats.

This is a hands-on writing role for someone who combines strong copywriting and editorial skills with a solid understanding of marketing. You’ll develop B2B and B2C content across campaigns, websites, email, thought leadership, sales enablement, events, presentations, and other marketing communications.

The ideal candidate is a versatile writer who understands the audience, objective, and strategy behind the work and is comfortable shifting across formats and priorities.

What You’ll Be Doing

• Research, write, edit, and proofread content across websites, email campaigns, articles, thought leadership, marketing collateral, sales enablement, presentations, event communications, video scripts, social and paid media, and other channels.
• Write for B2B and B2C audiences, adapting messaging, tone, and level of detail to the audience, channel, and objective.
• Translate complex or technical information into clear, accurate, audience-focused content.
• Collaborate with Marketing, Design, Communications, Sales, subject-matter experts, and other stakeholders to develop effective messaging and content.
• Work within established brand voice, messaging, and editorial standards while bringing fresh thinking and strong writing craft to each assignment.
• Manage multiple assignments against established priorities and deadlines, communicating proactively about bandwidth, competing demands, and timing risks.
• Incorporate feedback and editorial direction thoughtfully and efficiently to meet project objectives and brand standards.
• Use generative AI responsibly to accelerate ideation, drafting, and refinement, and develop and optimize prompts and AI-enabled workflows that support accurate, compelling, on-brand content.
• Apply SEO, AEO, and other content best practices where appropriate and use available performance insights to strengthen future content.
• Review content through final production to ensure accuracy, consistency, and quality.
• Contribute to other marketing communications projects and priorities as needed.

Qualifications

• 4+ years of professional experience in copywriting, content marketing, marketing communications, or a related role, with copywriting as a significant focus.
• Portfolio demonstrating strong professional copywriting across multiple formats and channels, including short- and long-form work.
• Excellent writing, editing, and proofreading skills, with a strong command of voice, tone, grammar, and structure.
• Marketing experience and an understanding of how content supports audience, campaign, and business objectives.
• Ability to synthesize complex information and turn input from multiple sources into clear, compelling messaging.
• Strong organizational skills and the ability to manage multiple assignments and priorities.
• Strong communication and collaboration skills, including the ability to receive and apply feedback and editorial direction.
• Strong attention to detail and commitment to accuracy and quality.
• Proficiency with Microsoft Office, including Word and PowerPoint.
• Practical experience using generative AI tools to support content development and improve workflow efficiency.
• Comfortable maintaining regular overlap with Eastern Time business hours for meetings and collaboration.

Preferred Qualifications

• Experience writing for both B2B and B2C audiences.
• Familiarity with marketing KPIs, lead generation, conversion, ROI, or other digital marketing concepts.
• Experience with complex, technical, education, credentialing, or other information-rich subject matter.
• Familiarity with content management systems, Adobe Creative Cloud, or video production.