Content Strategist & Copywriter — AI-Driven, SEO Focus

Marketing; Minnetonka (MN); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

ESOP

401(k) with matching

Unlimited PTO

Professional development opportunities

Job summary

Perrill, an award-winning digital marketing agency in Minnetonka, MN, seeks a Content Strategist to develop and execute website copy, blog, social media, and advertising content that drives results. You will maintain brand voice, optimize for SEO, and collaborate with multiple client teams.

The role emphasizes in-office presence with three days per week on-site, with opportunities for growth and professional development within a creative agency environment.

Qualifications

• Bachelor's degree in English, Journalism, Marketing, or related field or equivalent experience.
• 1+ years of copywriting or content writing experience.
• Experience writing for digital channels (web, blog, social).

Responsibilities

• Write and edit content across websites, blogs, social media and digital ads.
• Develop content strategies and calendars aligned with client goals.
• Maintain brand voice consistency across client content.
• Incorporate SEO and GEO best practices, including keyword research and AI-driven optimization.
• Support content planning, including page structure and organization recommendations.
• Conduct client, audience and competitor research to inform content.
• Analyze content performance and identify opportunities for improvement.
• Present strategy and performance in client calls.
• Use AI tools to support content quality and collaborate cross-functionally.
• Perform other duties as assigned.

Skills

Editing

Content writing

SEO

Brand voice

Research

CMS familiarity

AI content tools

Organization

Education

Bachelor's degree or equivalent

Tools

WordPress

HubSpot

SocialPilot

Job description

Perrill, an award-winning digital marketing agency in Minnetonka, MN, seeks a Content Strategist to develop and execute website copy, blog, social media, and advertising content that drives results. You will maintain brand voice, optimize for SEO, and collaborate with multiple client teams.

The role emphasizes in-office presence with three days per week on-site, with opportunities for growth and professional development within a creative agency environment.