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Step Up’s VISTA project focuses on expanding the organization’s reach by building fundraising infrastructure, community access, and national visibility. It supports low-income girls and young women with mentorship and career readiness resources across the country.
The role develops content capture processes, guides staff on footage and releases, and creates a reusable digital asset system to maximize impact and reach.
Step Up's VISTA project is organized around three strategic pillars: Resource Innovation, Scalable Reach, and Brand Prominence. Each pillar addresses a specific organizational barrier limiting Step Up's ability to reach low-income girls and young women at scale: insufficient fundraising infrastructure, insufficient community infrastructure to enter new markets, and insufficient visibility to ensure young people in those markets know Step Up exists. The project will seek to build the organizational capacity, community infrastructure, and fundraising systems needed to expand Step Up's programming into new markets, develop a partnership model for young women and teen girls, schools and districts and elevate Step Up's national visibility to ensure young people in low-income communities across the country can access the mentorship and career readiness resources they need to move out of poverty and into economic self-sufficiency.