Digital Content & Product Marketing Specialist

LEDdynamics; Randolph (VT); On-site; USD 50,000 - 70,000; Full time

Job summary

LEDdynamics, located in Randolph, Vermont, seeks a Digital Content & Product Marketing Specialist to enhance the online presence and manage the Shopify website. The role involves creating product pages, datasheets, and marketing materials while supporting digital campaigns.

This position provides a creative opportunity to work closely with engineers and product developers to launch innovative lighting solutions and successfully communicate with a global audience.

Qualifications

• Experience with Shopify website administration.
• Proficiency with Adobe Creative Suite.
• Strong writing and communication skills.

Responsibilities

• Own and continuously improve the LEDdynamics Shopify website.
• Create engaging product pages and marketing materials.
• Produce graphics and digital content using Adobe tools.

Skills

Shopify website administration

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Basic HTML

Basic CSS

Strong writing and communication skills

Job description

Location: Randolph, Vermont

LEDdynamics develops high-performance LED light engines, drivers, controls, and custom lighting solutions for OEMs around the world.

We're building a dedicated team focused on developing innovative products, winning new customers, and growing the LEDdynamics brand. We're looking for a creative, technically minded Digital Content & Product Marketing Specialist to help us tell that story.

Working alongside our Business Development Manager and engineering team, you'll own the LEDdynamics website and create the technical and marketing content that brings our products to life. From new product launches and datasheets to application guides, graphics, videos, social media, and digital campaigns, you'll help communicate innovative lighting technologies to customers around the world.

Responsibilities

• Own and continuously improve the LEDdynamics Shopify website.
• Create engaging product pages, landing pages, and technical content.
• Develop datasheets, brochures, application guides, and marketing materials.
• Produce graphics, photography, and digital content using Adobe Creative Suite.
• Support product launches, social media, email marketing, and digital campaigns.
• Assist with basic HTML, CSS, and Shopify customization.
• Work closely with engineering and business development to showcase new products and technologies.
• Respond to website enquiries and help deliver an outstanding online customer experience.

Qualifications

• Experience with Shopify website administration.
• Proficiency with Adobe Illustrator, InDesign, and Photoshop.
• Basic HTML and CSS skills.
• Strong writing and communication skills.
• Organized, creative, and eager to learn technical products.
• Interest in engineering, electronics, manufacturing, or lighting is an advantage.

Why LEDdynamics?

This is an opportunity to become part of a focused growth team where your work will have a visible impact. You'll collaborate with engineers, product developers, and business development to launch innovative products and build one of the lighting industry's leading digital platforms for OEM customers.