Digital Content Specialist - Industrial B2B Campaigns

Custom Truck One Source, Inc.; Missouri; On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

401(k) with Employer Match

Competitive Health Care

Dental, Vision, and Life Insurance

Paid Vacation, Sick and Holidays

STD/LTD

Partner Discounts

Investment in Employee Development

Job summary

Custom Truck One Source is seeking a Digital Content Specialist to drive the execution of digital marketing initiatives across email, social media, and content channels.

This role is approximately 70% campaign coordination and project management, keeping campaigns, calendars, vendors, and stakeholders moving on time and on brand, and 30% hands-on content creation, including blog posts, email copy, and social content.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 3+ years in digital marketing with campaign coordination or PM experience.
• Strong writing and editing skills with samples.
• Experience with marketing automation platforms (HubSpot, Pardot, Marketo).
• Hands-on experience managing business social accounts (LinkedIn, Facebook, YouTube, Instagram).
• Knowledge of SEO fundamentals and AI writing tools.

Responsibilities

• Coordinate multi-channel content campaigns (email, social, blog) in partnership with the Digital Content Manager.
• Own monthly auctions marketing coordination, emails, social, assets.
• Maintain marketing calendars and timelines.
• Support sales with email communications and promotional materials.
• Coordinate photography, video, assets for campaigns; travel up to 30%.
• Manage external contractors including scope and branding.

Skills

Campaign coordination

Project management

Content creation

Writing and editing

Social media management

SEO basics

AI writing tools

Education

Bachelor's degree in Marketing/Communications/PR or related field

Tools

HubSpot

Pardot

Marketo

Job description

Custom Truck One Source is seeking a Digital Content Specialist to drive the execution of digital marketing initiatives across email, social media, and content channels.

This role is approximately 70% campaign coordination and project management, keeping campaigns, calendars, vendors, and stakeholders moving on time and on brand, and 30% hands-on content creation, including blog posts, email copy, and social content.