DIGITAL CONTENT SPECIALIST

Custom Truck One Source, Inc.

Missouri

On-site

USD 60,000 - 85,000

Full time

14 days+

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Benefits offered by this job

401(k) with Employer Match

Competitive Health Care

Dental, Vision, and Life Insurance

Paid Vacation, Sick and Holidays

STD/LTD

Partner Discounts

Investment in Employee Development

Job summary

Custom Truck One Source is seeking a Digital Content Specialist to drive the execution of digital marketing initiatives across email, social media, and content channels.

This role is approximately 70% campaign coordination and project management, keeping campaigns, calendars, vendors, and stakeholders moving on time and on brand, and 30% hands-on content creation, including blog posts, email copy, and social content.

Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, or related field.
3+ years in digital marketing with campaign coordination or PM experience.
Strong writing and editing skills with samples.
Experience with marketing automation platforms (HubSpot, Pardot, Marketo).
Hands-on experience managing business social accounts (LinkedIn, Facebook, YouTube, Instagram).
Knowledge of SEO fundamentals and AI writing tools.

Responsibilities

Coordinate multi-channel content campaigns (email, social, blog) in partnership with the Digital Content Manager.
Own monthly auctions marketing coordination, emails, social, assets.
Maintain marketing calendars and timelines.
Support sales with email communications and promotional materials.
Coordinate photography, video, assets for campaigns; travel up to 30%.
Manage external contractors including scope and branding.

Skills

Campaign coordination

Project management

Content creation

Writing and editing

Social media management

SEO basics

AI writing tools

Education

Bachelor's degree in Marketing/Communications/PR or related field

Tools

HubSpot

Pardot

Marketo

Job description

EXTRAORDINARY PEOPLE. EXCITING POSSIBILITIES. GREAT OPPORTUNITY.

Custom Truck One Source has changed the way the industry looks at specialized truck and heavy equipment solutions. With sales, rentals, aftermarket parts and service, equipment customization, remanufacturing, financing solutions, and asset disposal, our team of experts, vast equipment breadth and integrated network of locations across North America offer superior service and unmatched efficiency for our customers. Your success is what's next with Custom Truck One Source.

Summary

Custom Truck One Source and its manufacturing arm, Load King, are seeking a Digital Content Specialist to drive the execution of digital marketing initiatives across email, social media, and content channels. This role is approximately 70% campaign coordination and project management, keeping campaigns, calendars, vendors, and stakeholders moving on time and on brand, and 30% hands-on content creation, including blog posts, email copy, and social content.

Essential Duties and Responsibilities

Campaign Coordination & Project Management

Coordinate and execute multi-channel content campaigns (email, social media, blog) in partnership with the Digital Content Manager
Own marketing coordination for monthly auctions, including email campaigns, social media promotion, and asset collection
Maintain marketing calendars and project timelines across all active campaigns
Field and fulfill marketing requests from sales teams, including email communications and promotional materials
Coordinate photography, video, and visual assets for campaigns, including on-site shoots (contributes to ~30% travel)
Manage external contractors (copywriters, designers, videographers) including developing project scopes aligned with company branding and voice

Content Creation

Write and publish blog posts, email copy, social media content, and other web content
Translate technical and industry-specific subject matter into clear, engaging content for customer audiences
Ensure all content aligns with Custom Truck One Source and Load King brand voice, values, and visual standards

Measurement & Optimization

Test, measure, and analyze reach, engagement, and campaign effectiveness
Report results to stakeholders and identify opportunities to improve future campaigns and content

Required Skills and Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, or related field
Solid understand of marketing principles
3+ years of experience in digital marketing, with demonstrated campaign coordination or marketing project management experience
Experience with marketing automation platforms (HubSpot, Pardot, Marketo, or similar)
Hands-on experience managing business social media accounts (LinkedIn, Facebook, YouTube, Instagram)
Strong writing and editing skills. Writing samples required with application
Proven ability to manage multiple projects and deadlines simultaneously with minimal oversight
Experience coordinating with external vendors or contractors
Working knowledge of SEO fundamentals and their impact on content
Comfortable using AI writing and productivity tools to work efficiently

Preferred Skills and Qualifications

Experience in construction, manufacturing, heavy equipment, or a related industrial B2B environment
Basic graphic or video editing skills (Canva, Adobe Creative Suite, or similar)

Working Conditions

Attendance - The ability to work as scheduled with punctual attendance, Monday-Friday plus any additional hours necessary to meet business needs.
Ability to work outdoors as needed in all temperature conditions.
Ability to coordinate and work with customers via phone, email, and in-person for planning and capturing social media assets.
Ability to travel (up to 30%) for off-site content projects and events

Physical Requirements