Digital Content Specialist

aah; Milwaukee (WI); Remote; USD 43,000 - 63,000; Full time

Job summary

Advocate Health is seeking a Digital Content Specialist to collaborate with the Digital Experience team and write high-quality content across multiple channels, including health system blogs, care-delivery sites, and marketing campaigns. You will help tailor messaging, maintain brand voice, and optimize content for search and user experience.

The role requires a Bachelor's degree in Marketing or Public Relations and about two years in digital marketing or communications.

Qualifications

• Bachelor's Degree in Marketing or related field.
• Bachelor's Degree in Public Relations or related field.
• Typically requires 2 years of experience preferably in Digital Marketing, Digital Copywriting, Journalism or Public Affairs.

Responsibilities

• Serve as digital content expert while partnering closely with the Digital Experience team.
• Research, write, and edit content optimized for SEO and user experience for organization’s 30+ websites and other platforms.
• Create and edit content to support messaging maps and content calendar across the division.
• Ensure all content is on-brand and consistent in terms of style, tone, and channels.

Skills

SEO

Content writing

Storytelling

Communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Public Relations

Tools

Sitecore CMS

Job description

Department

10103 Enterprise Corporate - Consumer Experience, Insights & Analytics

Status

Full time

Benefits Eligible

Yes

Hours Per Week

40

Schedule Details/Additional Information

Fully Remote Role from these states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.

Due to complex requirements, remote work is NOT permitted for short or long periods in: CA, CO, CT, HI, MA, MD, MN, NJ, NY, OR, RI, VT, WA and working Internationally (this includes working while on vacation).

No relocation, No Sponsorship or transfer of visa for this position now or in the future.

No Sponsorship or transfer of visa for this position now or in the future.

Occasional travel for team meetings

This job posting will expire 10.20.26

Pay Range

$30.70 - $46.05

The Digital Content Specialist is responsible for writing high-quality content that tells the health system’s story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for all channels. Partners closely with the division’s Digital Experience team, serving as a digital content expert.

Major Responsibilities

• Serve as digital content expert while partnering closely with the Digital Experience team
• Research, conduct interviews, write and edit content that’s optimized for organic and AI search (SEO & AEO) and user experience for organization’s 30+ websites, email marketing and other digital platforms including blog posts Implement the enterprise-wide health and wellness content strategy
• Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division
• Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
• Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs Assist with large website migrations, including auditing and optimizing existing content and creating new content
• Edit webpages in content management system

Licensure, Registration, and/or Certification Required

• None Required.

Education Required

• Bachelor's Degree in Marketing or related field, or
• Bachelor's Degree in Public Relations or related field.

Experience Required

• Typically requires 2 years of experience preferably in Digital Marketing, Digital Copywriting, Journalism or Public Affairs, Public Relations and Communications. Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred

Knowledge, Skills & Abilities Required

• Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
• Proven experience producing high-quality website content in a fast-paced environment
• Strong written and oral communications
• Strong organizational skills
• Storytelling capabilities
• Problem-solving skills
• Experience customizing content for a wide range of channels and audiences
• Able to thrive in a collaborative environment
• Able to prioritize and produce content for both long- and short-term projects
• Well-versed in AP Style
• Familiarity with Sitecore or other CMS

Preferred

• Healthcare or academic experience
• Content strategy experience

Physical Requirements and Working Conditions

• This position requires travel, therefore, will be exposed to weather and road conditions.
• Operates all equipment necessary to perform the job.
• Exposed to a normal office environment.

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.

Our CommitmenttoYou

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training

• Premium pay such as shift, on call, and more based on a teammate's job

• Incentive pay for select positions

• Opportunity for annual increases based on performance

Benefits and more

• Paid Time Off programs

• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability

• Flexible Spending Accounts for eligible health care and dependent care expenses

• Family benefits such as adoption assistance and paid parental leave

• Defined contribution retirement plans with employer match and other financial wellness programs

• Educational Assistance Program

Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview.

About Advocate Health

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.