Digital Content Specialist

Carhartt; Dearborn (MI); Remote; USD 55,000 - 70,000; Full time

Job summary

A leading company is seeking a Digital Content Specialist to manage website content across digital properties. The role involves writing standards-compliant web pages, collaborating with teams, and ensuring content accuracy. Ideal candidates will have a Bachelor's degree and 1-2 years of eCommerce experience. This position supports remote work with occasional travel.

Qualifications

• 1-2 years of experience in a similar eCommerce role.
• Basic knowledge of HTML, CSS, and JavaScript.

Responsibilities

• Load marketing content and ensure accuracy.
• Write accessible code that is ADA compliant.
• Collaborate with Brand Marketing and Creative teams.

Skills

Communication

Collaboration

Attention to Detail

Time Management

Education

Bachelor's degree

Associate degree

Tools

Figma

Visual Studio

Jira

Azure Dev Ops

Job description

The Digital Content Specialist works in a global organization with differing time zones that is fast-paced, and exciting. They are responsible for the organization, loading, updating and removal of website content across our digital properties. In addition, this role is also responsible for setting go live and expiration dates for content and ensuring dates conform to the shared marketing calendar. The Content Specialist will also be responsible for writing consistent, standards-compliant, cross-browser and cross-platform web pages on a responsive site in new or existing frameworks by leveraging standard web technologies (HTML 5, HTML, CSS, JavaScript).

We Are All Leaders at Carhartt

In our words and by our actions, we strive to emulate the hardworking example set forth by our founder, Hamilton Carhartt. We Lead Business by creating value, delivering on results, and making changes along the way. We Lead Self by being inclusive, recognizing that our differences make us stronger as we strive to build a better world, together, for all hardworking people. We Lead Others by communicating and clearly defining the path as we walk bravely into the future. Working at Carhartt, we are all given a seat at the table and the honor of continuing the legacy.

Representative Responsibilities

• Load marketing content into pre-built components, ensuring publish dates conform to the master marketing calendar and content is accurate.
• Produce consistent, standards-compliant, cross-browser and cross-platform web pages on a responsive site in new or existing frameworks by leveraging standard web technologies (HTML 5, HTML, CSS, JavaScript,) that can also be leveraged through digital in store assets.
• Responsible for writing accessible code that is ADA compliant.
• Responsible for self-testing code with minimal revisions to the Quality Assurance team.
• Partner closely with the Brand Marketing and Creative teams to design/code engaging in store and online interactive experiences to showcase the brand, technology or product across all of our digital properties.
• Assist in setting the site as it changes from week to week by using assets made by the creative group, site tagging defined by the analytics group, keeping page load performance and ADA compliance in mind.
• Customize and optimize responsive web pages so that all common screen sizes get the best possible overall experience by understanding and advising the UX tradeoffs that might need to be made to achieve a desired content, performance or conversion goal.
• Provide project estimates with reasonable accuracy then independently execute against projects within specified deadlines utilizing standardized checkpoints and clarifying requirements that are unclear.
• Examine problems or existing solutions and then engage in the sharing of ideas and dialogue with a variety of business partners in a professional manner to address or evolve consumer experiences.
• Create detail-oriented processes, including the ability to write well documented, reusable code.
• Partner with the analytics team and use digital analytics/web tools to track user experiences and make changes to optimize user funnels and maximize conversion and engagement KPI’s.
• Actively participate in team standup meetings and proactively identify risks and solutions.
  
  

Required Education

• Bachelor's degree, associate degree required or similar work experience
  
  

Required Skills & Experience

• Minimum 1-2 years of experience in a similar eCommerce role
• Strong verbal and written communication skills in both business and technical areas
• Proven ability to collaborate with cross-functional teams and manage initiatives
• Basic knowledge of HTML, CSS, and JavaScript
• Experience with Figma is preferred.
• Experience with a development environment such as Visual Studio.
• Familiarity with Microsoft productivity tools such as Outlook and Teams.
• Must be able to code on a Macbook.
• Effective time and task management skills to drive and complete multiple tasks
• Excellent attention to detail
• Excellent organizational, communication and interpersonal skills, including a strong commitment to follow-up, follow-through, collaborate with cross-functional teams
• Experience with Agile development methodologies
• Experience tracking tasks with a digital ticketing software such as Jira or Azure Dev Ops
• Ability to communicate clearly to management when/if they do not possess required skills to accomplish a task
  
  

Physical Requirements And Working Conditions

• Extended periods of time sitting, standing, typing on a computer is required
• Willing to work some weekends if necessary
• Travel may be required up to 5%
• This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events.
• Carhartt is a tobacco free workplace.
  
  

Carhartt offers a competitive salary and benefits. For more details, please refer to the benefits section on our website at Carhartt Benefits.

Carhartt is committed to equal opportunity for all. Carhartt associates are hired, promoted, and rewarded on basis of skill, performance, and dedication and not influenced in any manner by race, color, religion, sex, age, national origin, veteran status, disability or any other basis prohibited by applicable laws.

Please Note: 1. All associates are required to understand and act in accordance with the Carhartt Core Values. 2. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.