Senior Enterprise Content & Social Strategist

Worklane GmbH; Bridgewater (MA); On-site; USD 150,000 - 180,000; Full time

Job summary

Bausch + Lomb in Bridgewater, NJ, seeks a world-class storyteller who can transform strategy into compelling content across channels. The Senior Manager, Enterprise Content & Social, leads our enterprise social media presence and serves as the Communications team's primary content creator – producing executive videos, colleague stories, product launches, thought leadership and major company announcements.

The ideal candidate is equal parts journalist, producer, videographer, editor, social

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Digital Media, English, or related field required (Master's preferred).
• 7+ years creating digital-first content for companies, media, agencies or news organizations.
• Exceptional writing, storytelling and editorial judgment.
• Professional experience shooting and editing video.
• Strong photography and visual storytelling skills.
• Deep understanding of social media platforms and audience behavior.
• Experience managing executive communications and thought leadership.
• Experience with AI-powered creative and editing tools.
• Ability to move from strategy discussions to field content creation.

Responsibilities

• Own the enterprise social media strategy and editorial calendar.
• Create and publish engaging content across Facebook, Instagram, LinkedIn, X and emerging platforms.
• Monitor performance and optimize content based on analytics.
• Develop campaigns to enhance reputation, attract talent and showcase innovation.
• Stay ahead of platform trends and evolving best practices.
• Translate complex information into content for owned channels like Bausch.com.
• Partner with executives to build authentic thought leadership.
• Collaborate with product brands, regions and country teams.

Skills

Storytelling

Video editing

Photography

Social media strategy

Editorial writing

Executive communications

AI tools

Content strategy

Project management

Education

Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Digital Media, English, or related field

Tools

Video editing software

Job description

Bausch + Lomb in Bridgewater, NJ, seeks a world-class storyteller who can transform strategy into compelling content across channels. The Senior Manager, Enterprise Content & Social, leads our enterprise social media presence and serves as the Communications team's primary content creator – producing executive videos, colleague stories, product launches, thought leadership and major company announcements.

The ideal candidate is equal parts journalist, producer, videographer, editor, social