Head of Global Enterprise Content & Social

Bausch & Lomb GmbH

Bridgewater (MA)

On-site

USD 150,000 - 180,000

Full time

14 days+

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Job summary

Bausch & Lomb, a leading global eye health company, is seeking a world-class storyteller to transform strategy into compelling content across channels. The Senior Manager, Enterprise Content & Social, leads our enterprise social presence and serves as the Communications team's primary content creator – producing executive videos, colleague stories, product launches, and major announcements.

The ideal candidate is journalist, producer, videographer, editor, social strategist and creative

Qualifications

Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Digital Media, English, or related field required; Master’s degree preferred.
7+ years creating digital-first content for companies, media, agencies or news organizations.
Exceptional writing, storytelling and editorial judgment.
Professional experience shooting and editing video.
Strong photography and visual storytelling skills.
Deep understanding of social media platforms and audience behavior.
Experience managing executive communications and thought leadership.
Experience with AI-powered creative and editing tools.

Responsibilities

Own the company's global enterprise social media strategy and editorial calendar.
Create and publish engaging content across Facebook, Instagram, LinkedIn, X and emerging platforms.
Monitor performance, identify trends and continually optimize content based on analytics.
Develop campaigns that enhance reputation, attract talent and showcase innovation.
Stay ahead of platform trends, AI tools and evolving best practices.
Conceptualize, shoot and edit high-quality video for internal and external audiences.
Produce executive videos, event recaps, product launch content, employee features and behind-the-scenes storytelling.
Create graphics, short-form video, photography and multimedia content optimized for each platform.
Develop creative concepts that bring complex scientific and business topics to life.
Capture content at company events, manufacturing sites, customer meetings and conferences around the world.
Translate technical, scientific and financial information into content people actually want to consume.
Develop content for Bausch.com and other owned channels that reinforces our reputation and tells the story of our company.
Partner with executives to build authentic thought leadership.
Maintain a steady cadence of compelling content that reflects the company's strategy and culture.
Serve as the hub for enterprise social media, partnering with product brands, regions and country teams.
Establish best practices, governance and content-sharing processes across the organization.
Help local teams amplify enterprise campaigns while preserving their own voice.
Identify opportunities to repurpose content across multiple audiences and channels.
Leverage AI tools to accelerate content creation and improve creative quality.
Experiment with new formats, technologies and storytelling techniques.
Challenge the conventions of corporate communications by introducing new storytelling approaches.