Head of Digital Marketing Hub & AI-Powered Personalization

Worklane GmbH; Bridgewater (MA); Hybrid; USD 165,000 - 200,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Bausch + Lomb is seeking a Digital Marketing Hub Lead to shape the future of digital marketing and consumer engagement for our Consumer brand portfolio. You will define capabilities, operating model, and governance to accelerate growth and improve marketing effectiveness.

In this hybrid role, you will work with Marketing, Sales, Digital Commerce, Analytics, IT, and agency partners to drive adoption of next-generation MarTech, AI-enabled solutions, and a data-driven approach to personalized

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 8+ years of experience in consumer marketing with hands-on ownership of digital marketing, CRM, MarTech, omnichannel marketing, or digital transformation programs.
• Proven experience defining capability roadmaps, operating models, governance structures, or transformation initiatives.
• Demonstrated success building new capabilities and driving adoption of new capabilities across organizations.
• Strong ability to influence senior leaders and lead cross-functional teams in a matrixed environment.

Responsibilities

• Lead and evolve the Marketing Hub operating model with governance and scalable processes.
• Partner with brand marketing to develop omnichannel strategy and drive execution across Consumer brands.
• Identify and advance next-generation marketing capabilities including AI-enabled content creation, personalization, CRM, social commerce, and data-driven audience activation.
• Serve as the business owner for CRM and audience activation to improve engagement.
• Collaborate with brand marketers to define social commerce strategy and growth across platforms.

Skills

Digital marketing

CRM

MarTech

Omnichannel marketing

Transformation initiatives

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM platforms

CDP

Job description

Bausch + Lomb is seeking a Digital Marketing Hub Lead to shape the future of digital marketing and consumer engagement for our Consumer brand portfolio. You will define capabilities, operating model, and governance to accelerate growth and improve marketing effectiveness.

In this hybrid role, you will work with Marketing, Sales, Digital Commerce, Analytics, IT, and agency partners to drive adoption of next-generation MarTech, AI-enabled solutions, and a data-driven approach to personalized