Digital Content Specialist

Lawn Squad; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

Brothers Lawn Squad LLC in Atlanta is seeking a Digital Content Specialist to translate marketing goals into SEO‑driven web experiences. You will own content updates, optimize pages, and ensure brand and privacy compliance across franchise sites.

You will work with brand teams, copywriters, and external partners to research keywords, draft data‑driven outlines, and monitor performance with GA4 and Google Search Console to boost organic traffic and lead generation.

Qualifications

• 2–4 years of hands-on digital content management, SEO and web publishing.

Responsibilities

• Own and manage daily content ticket queue, executing website copy updates, page builds, and media asset updates accurately and within established SLAs.

Skills

Content management

SEO optimization

Data-driven decision making

Keyword research

Cross-functional collaboration

Tools

CMS

GA4

Google Search Console

Semrush

Ahrefs

Job description

The Digital Content Specialist plays a central role within the digital Center of Excellence team, responsible for the hands‑on execution, search engine optimization (SEO), and quality control of digital content across Authority Brands’ web properties. Functioning as the primary bridge between strategy and publishing, this role manages incoming content request queues, performs keyword research, develops data‑driven content outlines, and ensures strict adherence to brand standards and privacy compliance. Working closely with brand teams, copywriters, and external web partners, the Specialist transforms marketing objectives into engaging, search‑optimized web experiences that drive organic traffic, brand engagement, and lead generation.

Responsibilities

• Content Management & Request Execution: Own and manage the daily content ticket queue, executing website copy updates, page builds, and media asset updates accurately and within established SLAs.
• SEO & Keyword Optimization: Conduct keyword research, competitive gap analyses, and search intent studies to optimize existing pages and create data‑driven content outlines for service pages, local franchise sites, and content calendars.
• Editorial Quality & Compliance: Review, proofread, and audit digital assets to ensure strict compliance with brand style guidelines, legal privacy regulations, E‑E‑A‑T search standards, and online readability best practices.
• Agency & Writer Briefing: Draft clear, structured content briefs for in‑house writers and agency partners, providing direction on SEO target keywords, tone of voice, and conversion goals.
• Website Launch & Migration Support: Support new franchise site rollouts, brand launches, and domain migrations by coordinating content assets, mapping redirects, and validating page layouts prior to launch.
• Performance Reporting: Monitor content performance using Google Analytics 4 and Google Search Console, providing actionable insights and recommendations to improve engagement and conversion rates.

Success Measures (KPIs)

• SLA & Queue Management: Timely turnaround and resolution of franchise and brand web content update requests within established SLAs.
• Organic Search Growth: Measurable improvement in organic keyword rankings, impressions, and non‑branded search traffic on optimized pages.
• Content Accuracy & QA: Near‑zero error/defect rate across published website content, media assets, and technical formatting.

Experience & Qualifications

• 2–4 years of hands‑on experience in digital content management, SEO optimisation, and web publishing.
• Proficiency with enterprise Content Management Systems (CMS), Google Analytics 4 (GA4), Google Search Console, and keyword research tools (e.g., Semrush, Ahrefs).
• Experience in multi‑location, franchise, or home services marketing is preferred.

Location: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339