Digital Content Producer

1 Bold Step, LLC; Grand Rapids (MI); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Paid holidays and vacation

Flexible work hours

Health insurance stipend

Company bonus structure

Casual work environment

Simple IRA match

Free parking at downtown office

Job summary

A creative marketing agency in Grand Rapids is seeking a Digital Content Producer to join its brand strategy team. The ideal candidate will have strong writing and editing skills, a passion for developing engaging content, and the ability to adapt to client needs. This role requires a collaborative spirit and a basic understanding of SEO practices. The team offers flexible work hours and a supportive environment focused on innovation and bold creativity.

Qualifications

• Strong ability in developing and executing content strategies.
• Experience in writing, editing, and proofreading diverse multimedia copy.
• Basic understanding of SEO and keyword research.

Responsibilities

• Develop and execute content strategy for clients based on marketing goals.
• Write, edit, and proofread various media copy.
• Create compelling copy for digital advertising campaigns.

Skills

Creative writing

Editing

Content strategy

SEO knowledge

Adaptability

Collaboration

Resourcefulness

Tools

AI tools (Claude, ChatGPT)

Job description

We’re looking for a Digital Content Producer to join our brand strategy team — a small but mighty collective of creatives (and systems/process geeks) working together to help B2B brands craft fresh, bold, and engaging content. Someone who not only understands what truly makes a good story, but also cares that their copy is helping a client achieve business goals like increased revenue and return on marketing investment. This includes writing, developing, editing, and publishing long‑form and short‑form copy, as well as direct response messaging. You will help lead content strategy and execution for a portfolio of clients across a range of industries at 1 BoldStep.

Beyond writing — the role demands an ability to work with clients to learn about their business, their services, and their audiences. You will also be expected to learn and execute tasks according to the Agile Marketing method. This means you will attend weekly/bi‑weekly planning meetings with clients and work to help keep the editorial plan and content moving.

Reports to:

Brand Strategy Director

Hours

Full‑Time

Commensurate with experience

Benefits include:

• Paid holidays, vacation, and sick time, flexible work hours, casual work environment, Simple IRA match, company bonus structure, health insurance stipend, life insurance benefits, and a downtown Grand Rapids office with free parking.

• Passionate – Crazy enough to believe a few words can disrupt an industry.
• Agile – You can adapt quickly when a plan changes.
• Flexible – Willing to work on a range of creative tactics across a range of media.
• Collaborative – You’re a team player.
• Accountable – You own your work.
• Resourceful – Always looking to be the aspirin, not the headache.
• Bold – Ambitious, hungry, and ready to take on a challenge.
• Real – Robots are boring.

Responsibilities Include:

• Work with your team to develop and execute content strategy for your clients based on their marketing goals.
• Translate creative direction and copy points from creative briefs into engaging and effective concepts and campaigns.
• Write, edit, and proofread copy for a variety of media including blogs, emails, websites, social media, and ads, with a focus on website copy.
• Leverage AI and LLMs such as Claude and ChatGPT to help improve efficiency and quality of work.
• Understand business objectives and audience demographics to be able to successfully land the messaging.
• Ensure consistency in brand voice and messaging across all digital platforms.
• Stay up to date with best practices to maximize engagement and conversion rates.
• Create compelling copy for digital advertising campaigns, including social media ads, display ads, and search engine marketing.
• Have a basic understanding of SEO and keyword research to optimize content for search engines and improve organic visibility.
• Monitor and identify future or complementary/relevant trending topics and leverage those topics in multiple ways and within different mediums on behalf of our clients.
• Using 1 Bold Step processes and templates, create and adhere to client marketing plans and budgets.
• Hold team members and clients accountable (in a kind and respectful manner) to the project plan.

Want to Join our team?

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