MEDIA EXECUTIVE - KSLA

Gray Media, Inc.; Shreveport (LA); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Gray Media, Inc. is seeking a Media Executive in Louisiana to hunter for new business and drive growth across broadcast, digital, and sports marketing solutions.

You will build relationships with local advertisers, develop strategic campaigns, and collaborate with internal teams to execute multi-platform campaigns that deliver measurable results. The role requires a competitive, self-motivated approach, strong presentation skills, and the ability to manage multiple opportunities while

Qualifications

• Hunter who enjoys prospecting and closing new business
• Competitive, self-motivated, goal-oriented
• Passionate about digital advertising and emerging media products
• Comfortable presenting ideas and solutions to business owners and decision-makers
• Strong relationship builder with an existing network they can leverage
• Team player who brings energy, accountability, and a positive attitude
• Organized, persistent, and able to manage multiple opportunities at once

Responsibilities

• Prospect, develop, and close new business opportunities
• Build strong relationships with local and regional advertisers
• Sell a full suite of media, sports marketing, and digital advertising solutions
• Identify client needs and create strategic campaigns that deliver results
• Stay current on cutting-edge digital products, trends, and opportunities
• Work closely with internal teams to execute campaigns successfully
• Consistently meet and exceed sales goals

Skills

Hunter mentality

Digital advertising

Prospecting

Closing deals

CRM proficiency

Relationship building

Team player

Presenting solutions

Tools

CRM software

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Summary/Description:

Are you a competitive, driven sales professional who loves the thrill of the hunt? Do you get energized by winning new business, building relationships, and helping local companies grow through powerful media and digital solutions?

We’re looking for a Media Executive who is a true new business and digital hunter, someone who is fueled by competition, motivated by results, and ready to win. The right candidate will be aggressive in pursuing opportunities, confident in opening doors, and committed to delivering smart advertising solutions that help businesses succeed.

At the same time, we want someone who understands that success is even better when it’s shared. You must be a strong teammate, willing to collaborate, support others, and contribute to a winning culture.

Duties/Responsibilities include, but are not limited to:

What You’ll Do:

• Prospect, develop, and close new business opportunities
• Build strong relationships with local and regional advertisers
• Sell a full suite of media, sports marketing, and digital advertising solutions
• Identify client needs and create strategic campaigns that deliver results
• Stay current on cutting-edge digital products, trends, and opportunities
• Work closely with internal teams to execute campaigns successfully
• Consistently meet and exceed sales goals

This is a chance to build a career in a fast-moving, competitive, and rewarding industry. You’ll have access to powerful media brands, advanced digital products, sports marketing opportunities, and a team that wants to win.

Expectations for the First 90 Days:

During your first 90 days, you will be expected to:

• Learn our full portfolio of broadcast, digital, sports marketing, and advertising solutions
• Understand our sales process, CRM expectations, pricing structure, and internal resources
• Build a strong prospecting pipeline focused on new business opportunities
• Identify and begin outreach to high-potential local and regional advertisers
• Set meetings with business owners and decision-makers
• Begin developing custom marketing solutions based on client needs
• Present and close multi-platform campaigns to plan
• Demonstrate consistent daily sales activity, including calls, emails, networking, and in-person prospecting
• Work closely with sales leadership and teammates to learn best practices and market strategy
• Show a competitive mindset, coachability, and a strong desire to win

Expectations for the First 6 Months:

By the end of your first 6 months, you should be able to:

• Manage an active pipeline of new business prospects and opportunities
• Present and close multi-platform advertising campaigns at a pace that is on track to meet or exceed annual budget goals
• Generate consistent new business revenue
• Build strong relationships with clients and referral sources
• Demonstrate confidence in selling digital products, including streaming, targeted display, social, search, video, retargeting, and other current solutions
• Identify opportunities tied to sports, events, and premium content when appropriate
• Meet or exceed activity goals and revenue expectations
• Collaborate effectively with internal teams to ensure campaigns are executed successfully
• Show clear progress toward becoming a high-performing, self-sufficient Media Executive

Qualifications/Requirements:

The ideal candidate is:

• A proven hunter who enjoys prospecting and closing new business
• Competitive, self-motivated, and goal-oriented
• Passionate about digital advertising and emerging media products
• Comfortable presenting ideas and solutions to business owners and decision-makers
• A strong relationship builder with an existing network they can leverage
• A team player who brings energy, accountability, and a positive attitude
• Organized, persistent, and able to manage multiple opportunities at once

Bonus Points If You Have:

• A passion for sports and sports marketing opportunities

KSLA-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.