Digital Content Manager

Paducah Television Operations LLC; Lincoln (NE); On-site; USD 70,000 - 110,000; Full time

Job summary

KLKN-TV in Lincoln, Nebraska, seeks a Digital Content Manager to lead our digital news strategy. The ideal candidate is a strong journalist and hands-on leader with editorial judgment who thrives on growing audiences and expanding content across platforms.

You will steer digital coverage on our website, mobile app, and social channels; set goals for traffic and engagement; and guide staff in producing compelling, platform-optimized stories.

Qualifications

• 3+ years of experience in journalism, news reporting, digital content management, or a related field.
• Strong editorial judgment and an understanding of local news and breaking news coverage.
• Experience with content management systems, SEO, social media platforms, and audience analytics.
• Ability to create compelling digital content and manage multiple priorities in a fast-paced newsroom.

Responsibilities

• Lead digital news coverage across the station's website, mobile app, social media, and other emerging platforms; Work closely with newsroom leadership to identify priorities.
• Develop strategies to expand the volume, variety, and reach of our digital content, including identifying opportunities for original digital content.
• Guide newsroom staff in creating compelling digital stories, headlines, and content optimized for each platform.
• Establish measurable goals for website traffic, video views, and social media engagement. Regularly evaluate performance using analytics.
• Implement AI-assisted tools and emerging technologies to improve workflows and expand digital content capabilities; Maintain editorial standards for accuracy, transparency, and oversight while implementing such tools.
• Take ownership of the website's appearance, organization, and user experience, ensuring content is consistently updated, visually engaging, and reflective of the station's brand and editorial priorities.
• Build and manage special coverage pages, election resources, event pages, sponsorship pages, and other digital experiences.
• Collaborate with other departments to support station initiatives, community events, and other special projects.
• Train and guide newsroom employees in their digital responsibilities and in adopting new digital tools and AI-assisted workflows.
• Other duties as assigned

Skills

Editorial judgment

Digital content management

Leadership

Communication

Education

Bachelor’s degree in journalism or communications

Tools

Content Management System (CMS)

SEO

Social media platforms

Audience analytics

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Digital Content Manager

G & A Full Time SEMI-MONTHLY SALARY Lincoln, NE, US

Digital Content Manager

KLKN-TV, the ABC affiliate in Lincoln, Nebraska, is seeking a creative, innovative, and results-driven Digital Content Manager to lead our digital news strategy!

The ideal candidate is a strong journalist and hands-on leader who has strong editorial judgment and a willingness to embrace new technology. We're looking for someone who is constantly identifying new ways to grow audiences, expand content, and improve how we deliver news across platforms.

Responsibilities

• Lead digital news coverage across the station's website, mobile app, social media, and other emerging platforms; Work closely with newsroom leadership to identify priorities.
• Develop strategies to expand the volume, variety, and reach of our digital content, including identifying opportunities for original digital content.
• Guide newsroom staff in creating compelling digital stories, headlines, and content optimized for each platform.
• Establish measurable goals for website traffic, video views, and social media engagement. Regularly evaluate performance using analytics.
• Implement AI-assisted tools and emerging technologies to improve workflows and expand digital content capabilities; Maintain editorial standards for accuracy, transparency, and oversight while implementing such tools.
• Take ownership of the website's appearance, organization, and user experience, ensuring content is consistently updated, visually engaging, and reflective of the station's brand and editorial priorities.
• Build and manage special coverage pages, election resources, event pages, sponsorship pages, and other digital experiences.
• Collaborate with other departments to support station initiatives, community events, and other special projects.
• Train and guide newsroom employees in their digital responsibilities and in adopting new digital tools and AI-assisted workflows.
• Other duties as assigned

Requirements & Qualifications

• 3+ years of experience in journalism, news reporting, digital content management, or a related field.
• Strong editorial judgment and an understanding of local news and breaking news coverage.
• Experience with content management systems, SEO, social media platforms, and audience analytics.
• Ability to create compelling digital content and manage multiple priorities in a fast-paced newsroom.
• Strong organizational, communication, leadership, and collaboration skills.
• Willingness and ability to adopt and implement AI-assisted tools and emerging technologies.
• Bachelor’s degree in journalism, Communications, or a related field preferred.

Equal Opportunity Employer

KLKN-TV and Standard areequal opportunity employers and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or other legally protected characteristics.

About Standard Media

Standard Media is an innovative media company serving communities through breaking news, impactful investigative reporting, and multi-platform content and marketing solutions.