Digital Content Lead - Higher Ed Storytelling & Strategy

University of South Carolina; Columbia (SC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary + benefits

Generous leave and holidays

Professional development including tu\

Tuition assistance

Collaborative on-campus environment

Job summary

The University of South Carolina's SAAS Communications unit seeks a Digital Content Strategist to lead planning, development, and execution of innovative content and storytelling across campus channels. This role partners with campus partners to strengthen the university's brand and engage students.

You will produce multimedia content, manage calendars, oversee podcast production, analytics, and mentor student staff, driving data-informed campaigns to expand reach.

Qualifications

• Bachelor’s degree in Communications, Marketing, Graphic Design, Digital Media, or a related field.
• Experience in digital content creation and management, particularly within higher education or a similar setting.
• Experience with social media graphic design, video production, and photography.
• Supervision experience is preferred.

Responsibilities

• Leads the planning, development, and execution of digital content and storytelling initiatives that support the Division of Student Affairs and Academic Support's communication strategies.
• Develops and produces engaging multimedia content, including photography, videos, graphics, and social media campaigns that highlight the student experience.
• Manages digital content calendars, social media platforms, and communication tools to ensure timely and consistent messaging across the division.
• Collaborates with departmental communicators, campus partners, and cross-functional teams to coordinate content priorities and implement strategic digital campaigns.
• Monitors digital performance and audience engagement using analytics tools to evaluate effectiveness and improve content strategies.
• Supervises, trains, and mentors student employees involved in digital content creation, supporting their professional development and career readiness.
• Coordinates podcast production, including scheduling, editing, content development, and distribution across digital platforms.

Skills

Digital content creation

Social media design

Video production

Photography

Supervision

Education

Bachelor’s degree in Communications or related field

Tools

Content management systems

Job description

The University of South Carolina's SAAS Communications unit seeks a Digital Content Strategist to lead planning, development, and execution of innovative content and storytelling across campus channels. This role partners with campus partners to strengthen the university's brand and engage students.

You will produce multimedia content, manage calendars, oversee podcast production, analytics, and mentor student staff, driving data-informed campaigns to expand reach.