Digital Content Strategist

University of South Carolina; Columbia (SC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary + benefits

Generous leave and holidays

Professional development including tu\

Tuition assistance

Collaborative on-campus environment

Job summary

The University of South Carolina's SAAS Communications unit seeks a Digital Content Strategist to lead planning, development, and execution of innovative content and storytelling across campus channels. This role partners with campus partners to strengthen the university's brand and engage students.

You will produce multimedia content, manage calendars, oversee podcast production, analytics, and mentor student staff, driving data-informed campaigns to expand reach.

Qualifications

• Bachelor’s degree in Communications, Marketing, Graphic Design, Digital Media, or a related field.
• Experience in digital content creation and management, particularly within higher education or a similar setting.
• Experience with social media graphic design, video production, and photography.
• Supervision experience is preferred.

Responsibilities

• Leads the planning, development, and execution of digital content and storytelling initiatives that support the Division of Student Affairs and Academic Support's communication strategies.
• Develops and produces engaging multimedia content, including photography, videos, graphics, and social media campaigns that highlight the student experience.
• Manages digital content calendars, social media platforms, and communication tools to ensure timely and consistent messaging across the division.
• Collaborates with departmental communicators, campus partners, and cross-functional teams to coordinate content priorities and implement strategic digital campaigns.
• Monitors digital performance and audience engagement using analytics tools to evaluate effectiveness and improve content strategies.
• Supervises, trains, and mentors student employees involved in digital content creation, supporting their professional development and career readiness.
• Coordinates podcast production, including scheduling, editing, content development, and distribution across digital platforms.

Skills

Digital content creation

Social media design

Video production

Photography

Supervision

Education

Bachelor’s degree in Communications or related field

Tools

Content management systems

Job description

About UofSC

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Department

SAAS Communications

Part/Full Time

Full Time

Digital Content Strategist

The Digital Content Strategist leads the planning, development, and execution of innovative content and storytelling initiatives for the Division of Student Affairs and Academic Support's Communications Department. This position collaborates with campus partners to develop strategic communications, manage digital platforms, and create compelling multimedia content that brings the student experience to life. Through creative storytelling, emerging digital trends, and data-driven strategies, the Digital Content Strategist enhances audience engagement, expands the division's reach, and strengthens the university's brand presence across multiple communication channels.

Screening Questions

• Do you have a passion for digital storytelling, social media, and creating content that connects with audiences?
• Are you someone who enjoys turning creative ideas into engaging digital experiences?
• Do you thrive in a collaborative environment where your creativity, strategic thinking, and technical skills can make a meaningful impact?

Primary Responsibilities

• Leads the planning, development, and execution of digital content and storytelling initiatives that support the Division of Student Affairs and Academic Support's communication strategies.
• Develops and produces engaging multimedia content, including photography, videos, graphics, and social media campaigns that highlight the student experience.
• Manages digital content calendars, social media platforms, and communication tools to ensure timely and consistent messaging across the division.
• Collaborates with departmental communicators, campus partners, and cross-functional teams to coordinate content priorities and implement strategic digital campaigns.
• Monitors digital performance and audience engagement using analytics tools to evaluate effectiveness and improve content strategies.
• Supervises, trains, and mentors student employees involved in digital content creation, supporting their professional development and career readiness.
• Coordinates podcast production, including scheduling, editing, content development, and distribution across digital platforms.

Perks

• Competitive salary + some of the BEST benefits you can find!
• Generous annual and sick leave accrual, along with 13 paid holidays.
• Opportunities for professional development, including tuition assistance.
• Tuition assistance for eligible employees
• An engaging and collaborative on-campus environment.

Video

https://www.youtube.com/watch?v=BALBcUSl7ck

Preferred Qualifications

Minimum Qualifications (Classified and Unclassified positions)

• Bachelor's degree in Communications, Marketing, Graphic Design, Digital Media, or a related field.
• Experience in digital content creation and management, particularly within higher education or a similar setting.
• Experience with social media graphic design, video production, and photography.
• Supervision experience is preferred.

Knowledge/Skills/Abilities

• Proficiency with digital media software tools and platforms, including content management systems and social media platforms.
• Ability to lead a team, manage multiple projects simultaneously, and meet deadlines.
• Strong understanding of digital analytics and their application to content strategy.

Job Close Date

12/11/2026

Benefits

The University of South Carolina offers a valuable benefits package including but not limited to:

• Health and Life Insurance
• Retirement Programs
• Paid Tuition
• Dependent Scholarships
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities

EEO Statement

The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.