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Virginia Press Association; Virginia (MN); Hybrid; USD 55,000 - 75,000; Full time

Job summary

The Virginian-Pilot is seeking an audience engagement editor (Digital Producer) to join our newsroom in the Norfolk/Virginia Beach area. You will craft headlines, newsletters and social posts, monitor breaking news, and help shape Virginia’s best coverage with data-driven decisions.

You will lead digital and audience strategy, edit for AP style, and collaborate with teams across platforms while working night and weekend hours in a hybrid environment near Hampton Roads.

Responsibilities

• Write engaging headlines, story summaries and cutlines with audiences in mind.
• Create newsletters and news alerts, program social media accounts.
• Use data and analytics to guide content decisions.
• Lead newsroom best practices for digital, social media and audience strategy.
• Edit stories for spelling, grammar and AP style.
• Monitor breaking news and write stories when needed.

Skills

Newsroom leadership

Headline writing

Newsletter production

Social media strategy

SEO knowledge

Editorial judgment

Collaboration

Job description

Virginia Media is looking for a dynamic audience engagement editor to join our team in the Norfolk/Virginia Beach area. This person will work at the center of our newsroom to help us accomplish our most important work: connecting audiences with our reporting. The Digital Producer will join a team which collaborates and communicates with newsroom teams to help shape Virginia’s best news coverage. Responsibilities include writing engaging headlines, crafting newsletters, composing social media posts, monitoring news, and keeping up-to-date on the latest news and trends.

This position will require night and weekend hours. Virginia Media works in a hybrid fashion. Candidates should live in Hampton Roads area or be able to move here.

What you will do:

• Work across platforms to engage readers, including writing newsletters and news alerts, as well as programming social media accounts
• Write story headlines, story summaries and cutlines with specific audiences in mind
• Leverage data and analytics tools to make content decisions
• Be a newsroom leader for best practices on digital, social media and audience strategy
• Edit stories and other text for spelling, grammar and Associated Press style
• Monitor and react to breaking news, including writing news stories when necessary

What you will bring:

• A savvy do-it-all journalist who can quickly react to news
• An awareness of emerging platforms
• Strong news judgment, ethics and standards
• Headline writing skills, accuracy and attention to detail
• Strong communication and collaboration skills
• A knowledge of and appreciation for SEO and social media strategies
• An ability to work in a friendly, collaborative culture while also being able to quickly respond to urgent news

Who we are:

The Virginian-Pilot is an award-winning news organization reaching a growing audience across multiple platforms. We’re dedicated to serving our readers with innovative journalism and fostering a collaborative environment where our journalists can thrive. The Virginian-Pilot delivers comprehensive news coverage across a vast region, from Richmond to the Outer Banks of North Carolina, including statewide and hyperlocal news. We strive for journalism that matters. Our reporters have earned national acclaim for their in-depth investigations and commitment to holding power to account. We cover a dynamic and diverse region in southeast Virginia, encompassing the world’s largest Navy base, vibrant cities, sprawling suburbs, and miles of beautiful beaches.

EEO Statement:

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

A full pre-employmentbackground check and MVRwill be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks

Must possess and maintain a valid driver’s license and have reliable transportation

Travel – This position entails occasional driving for work assignments, training sessions, and/or in-person meetings. The employee will be responsible for transporting themselves between different sites as needed

Must be available for shift work. May be required to work various hours for coverage outside of normal business hours