Digital Content Creator & Strategist

Placements24; Willows (CA); On-site; USD 34,000 - 62,000; Full time

Benefits offered by this job

Competitive contractor rates

Flexible hybrid work

Dynamic creative team

Diverse client exposure

Contract extension potential

Skill development support

Job summary

Placements24 seeks a Digital Content Creator & Strategist for a Welkom, Free State office. You will conceptualize, produce, and distribute engaging content across websites, blogs, social channels, and email marketing to boost online presence and hit marketing goals.

The role requires a strong portfolio, SEO know-how, CMS experience (WordPress), and collaboration with designers and videographers. Develop content calendars, research keywords, and monitor performance for optimization.

Qualifications

• Proven experience as a Content Creator or Content Strategist.
• Strong portfolio of digital content and campaigns.
• Excellent writing, editing, and proofreading skills.
• CMS experience (WordPress).
• Solid understanding of SEO principles and keyword research.
• Experience with social media tools (Hootsuite, Buffer) and analytics (Google Analytics).
• Creative mindset with ability to generate innovative content ideas.
• Strong organizational and project management skills.

Responsibilities

• Develop and execute content strategies for websites, blogs, social media, email marketing, and other channels.
• Create high-quality content including blog posts, social updates, infographics, videos, and website copy.
• Optimize content for SEO and search visibility.
• Manage social media accounts, scheduling, engagement, and performance monitoring.
• Collaborate with designers and videographers to produce visually appealing content.
• Analyze content performance using web analytics and provide optimization insights.
• Stay updated on digital marketing trends and best practices.
• Ensure content adheres to brand guidelines and consistent voice.

Job description

About the Role

Our client, an innovative digital marketing agency, is seeking a creative and results-oriented Digital Content Creator & Strategist for their Welkom, Free State office. This role involves conceptualizing, producing, and distributing engaging content across various digital platforms to enhance our client's online presence and drive marketing objectives. You will play a key part in developing content strategies that align with client goals, resonate with target audiences, and deliver measurable results. The ideal candidate possesses a strong portfolio of digital content, a keen understanding of SEO and social media best practices, and a passion for storytelling in the digital space. This is an excellent opportunity to work with a diverse range of clients and contribute to cutting-edge digital campaigns.

Key Responsibilities

• Develop and execute engaging content strategies for websites, blogs, social media, email marketing, and other digital channels.
• Create high-quality, original content including blog posts, articles, social media updates, infographics, videos, and website copy.
• Optimize content for search engines (SEO) to improve organic visibility.
• Manage social media accounts, including content scheduling, community engagement, and performance monitoring.
• Collaborate with designers and videographers to produce visually appealing content.
• Analyze content performance using web analytics tools and provide insights for optimization.
• Stay up-to-date with the latest digital marketing trends, content marketing best practices, and platform updates.
• Ensure all content adheres to brand guidelines and maintains a consistent voice and tone.
• Assist in developing content calendars and editorial plans.
• Conduct keyword research and competitor analysis to inform content strategy.

Requirements

• Proven experience as a Content Creator, Content Strategist, or similar role.
• A strong portfolio showcasing a variety of digital content and successful campaigns.
• Excellent writing, editing, and proofreading skills with a sharp eye for detail.
• Proficiency in content management systems (CMS) like WordPress.
• Solid understanding of SEO principles and keyword research tools.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
• Creative mindset with the ability to generate innovative content ideas.
• Strong organizational and project management skills, able to manage multiple projects simultaneously.
• Ability to work effectively both independently and as part of a team in a Welkom, Free State environment.
• Familiarity with graphic design and video editing software is a plus.

Benefits

• Competitive contractor rates.
• Flexible hybrid working arrangement.
• Opportunity to work with a dynamic and creative agency team.
• Gain exposure to a diverse range of clients and industries.
• Contribute to innovative digital marketing campaigns.
• Potential for contract extension or future project opportunities.
• Develop your skills in a supportive and collaborative environment.