Digital Content & Communications Specialist

The McGregor Foundation; Cleveland (OH); On-site; USD 48,000 - 68,000; Full time

Benefits offered by this job

Health insurance

403(b) matching

Life insurance

Disability insurance

Paid time off

Sick time

Job summary

The McGregor Foundation in Cleveland is seeking a Digital Content & Communications Specialist to bring its mission to life across screens. You will create reels, short-form video, graphics, and presentations for social platforms, email campaigns, websites, print, and media.

You’ll tell authentic stories from residents, families, caregivers, and partners, design engaging visuals, and support a coordinated editorial calendar with the Chief Growth Officer to advance awareness and community impact.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 1–3 years of experience in communications or marketing.
• Hands‑on experience with all major social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and X.
• Proven experience creating reels and short‑form video, from concept and filming through editing and posting.
• Experience building visual presentations using PowerPoint, Google Slides, or Canva.
• Graphic design experience with Canva or Adobe Creative Cloud.
• A talent for visual storytelling: turning real stories into compelling photos, video, and graphics.
• Exceptional writing, editing, and storytelling skills.
• Experience managing web content and digital campaigns across platforms.
• Proven success in media relations and strategic communication planning.
• Highly organized and detail‑oriented, with the ability to manage multiple projects.

Responsibilities

• Create and publish content across all social media platforms including reels, video, photos, and graphics.
• Plan and run email, digital, and video campaigns to build awareness and drive event participation.
• Grow engagement across channels and deliver measurable results.
• Monitor analytics and use insights to sharpen content and strategy.
• Develop engaging content for social media, website, and print materials.
• Tell authentic stories of residents, PACE participants, families, caregivers, and partners.
• Design visual presentations for leadership, sales, and community audiences.
• Collaborate with photographers, videographers, and designers on high‑quality content.

Skills

Social media management

Video creation

Visual storytelling

Graphic design

Content strategy

Writing & editing

Web content management

Media relations

Project management

Education

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field

Tools

PowerPoint

Google Slides

Canva

Adobe Creative Cloud

Job description

A leading provider for older adults, McGregor is meeting the changing needs of Cleveland’s seniors throughout Northeast Ohio, Cuyahoga, Summit and Lorain County through our residential care services, community based program PACE (Program of All-inclusive Care for the Elderly) that keeps people connected in the community, and our grant‑making foundation that supports innovations, workforce development and quality of care in all settings; each are providing ways to age well and improve lives!

McGregor is looking for a creative, hands‑on Digital Content & Communications Specialist who can bring our mission to life on every screen. You'll create reels, short-form video, graphics, and visual presentations that show the real impact of our work, and you'll share those stories across social media, our website, print, and the media.

Your work will span McGregor's full continuum of services: McGregor Foundation, McGregor PACE, McGregor Residential Living, and Hospice of Greater Cleveland. If you love turning real stories into visuals that move people, this role is for you.

You'll practice McGregor's values of Respect, Trust, Community, and Impact in every project and interaction.

What You'll Do

Visual Storytelling, Social Media & Video

• Create and publish content across all of McGregor's social media platforms, including reels, short-form video, photo stories, and graphics.
• Plan and run email, digital, and video campaigns that build awareness and drive event participation.
• Grow engagement across channels and deliver measurable results.
• Monitor analytics and use what you learn to sharpen content and strategy.

Content Development

• Create engaging, mission-driven content for social media, the website, and print materials and flyers.
• Capture and tell authentic stories of residents, PACE participants, families, caregivers, and community partners.
• Design visual presentations and graphics for leadership, sales, and community audiences.
• Collaborate with photographers, videographers, and designers on high-quality visual and written content.
• Help the Chief Growth Officer manage the editorial calendar and keep content on schedule.

Communications & Brand

• Support a comprehensive communications plan aligned with McGregor's mission, strategic priorities, and community impact goals.
• Keep brand voice and messaging consistent across all McGregor entities and platforms.
• Partner with leadership to communicate key initiatives such as PACE expansion, workforce development, and philanthropy.
• Strengthen McGregor's reputation as a trusted leader and innovator in senior care and aging services.

Media & Public Relations

• Build and maintain relationships with local industry partners and resources.
• Write and distribute feature stories and media advisories that highlight McGregor's programs and success stories.
• Work with directors across McGregor to find and develop the stories that reflect who we are.

Internal Communications

• Strengthen internal channels that promote inclusion, employee engagement, and alignment with our mission and values.
• Develop internal messages, staff recognition features, and special event communications.
• Support HR and program departments with communications for annual service awards, Elevate, and Leadership Academy.

Events & Community Relations

• Provide communications and marketing support for McGregor events, community outreach, and workforce initiatives.
• Create event materials, including invitations, programs, and post-event coverage.
• Coordinate with the Chief Growth Officer and stakeholders to extend McGregor's visibility and reach.

Measurement & Reporting

• Track results using engagement metrics, media impressions, and web analytics.
• Prepare quarterly reports for the Chief Growth Officer that summarize performance and recommend improvements.
• Participate in Sales and Marketing meetings and planning.

What You Bring

Required

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 1–3 years of experience in communications or marketing.
• Hands‑on experience with all major social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and X.
• Proven experience creating reels and short‑form video, from concept and filming through editing and posting.
• Experience building visual presentations that inform and persuade, using tools such as PowerPoint, Google Slides, or Canva.
• Graphic design experience with tools such as Canva or Adobe Creative Cloud.
• A talent for visual storytelling: turning real stories into compelling photos, video, and graphics.
• Exceptional writing, editing, and storytelling skills, with the ability to convey empathy and authenticity.
• Experience managing web content and digital campaigns across a variety of platforms, formats, and programs.
• Proven success in media relations and strategic communication planning.
• Highly organized and detail‑oriented, with the ability to manage multiple projects at once.

Preferred

• Nonprofit, healthcare, or senior‑services experience.

We offer a competitive benefits package that includes health/HSA, dental, and vision coverage; a 403(b) matching retirement plan; employer‑paid life insurance; optional voluntary life coverage; short‑term and long‑term disability; critical illness and accident coverage; paid time off; and sick time.