Digital Content Strategist — Hybrid (2 WFH Days) & Analytics

AdventHealth; Town of Florida (NY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

AdventHealth's corporate communications team is seeking a digital content strategist to shape and execute our online storytelling across owned channels. You will work on content aligned with business goals and audience needs, while maintaining brand voice and AP style.

The role includes collaborating on editorial calendars, optimizing content with analytics and SEO, and ensuring clear, accurate digital articles and assets.

Qualifications

• Experience developing and executing digital content strategies and contributing to shared editorial calendars.
• Professional journalism/news media or brand journalism experience with samples demonstrating ability to create, edit and adapt AP-style content for owned content and articles.
• Strong web analytics, SEO and CMS expertise for evaluating performance and making improvements.

Responsibilities

• Develop and execute digital content strategies and contribute to editorial calendars.
• Create, edit and adapt AP-style content for owned news articles and digital content.
• Assess content performance using analytics and CMS data, and recommend improvements.

Skills

Digital content strategy

Editorial calendar management

AP style content

Content optimization

Web analytics

SEO

CMS proficiency

Job description

AdventHealth's corporate communications team is seeking a digital content strategist to shape and execute our online storytelling across owned channels. You will work on content aligned with business goals and audience needs, while maintaining brand voice and AP style.

The role includes collaborating on editorial calendars, optimizing content with analytics and SEO, and ensuring clear, accurate digital articles and assets.