Digital Contact Strategist: Customer Lifecycle & Insights

Toyota North America; Alpharetta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health care plans

401(k) with company match

Paid holidays and time off

Tuition reimbursement

Job summary

Toyota North America is seeking a Digital Contact Analyst to advance our digital communication strategy across email, SMS, and push notifications. You will translate customer insights into actionable roadmaps and partner with Operations, Marketing, and IT to drive prioritized initiatives.

Ideal candidates bring experience in digital marketing platforms (Salesforce Marketing Cloud, HubSpot) and strong stakeholder management, with a bachelor’s degree in a related field.

Qualifications

• Ability to translate customer insights into strategic opportunities.
• Experience coordinating cross-functional teams to implement digital initiatives.
• Knowledge of modern digital channels (email, SMS, push) and their operations.

Responsibilities

• Support major digital contact initiatives across Email, SMS and Push channels.
• Develop and refine roadmaps and processes for digital contact optimization.
• Collaborate with stakeholders to align with business strategy and delivery timelines.
• Create communications and presentations for leadership and teams.
• Manage internal and supplier partnerships to produce digital content and journeys.

Skills

Relationship building

Project management

Digital marketing

Stakeholder management

Communication

MS Office

Education

Bachelor's degree in Communications, Digital Marketing, Digital Strategy

Tools

Salesforce Marketing Cloud

HubSpot

Brevo

Job description

Toyota North America is seeking a Digital Contact Analyst to advance our digital communication strategy across email, SMS, and push notifications. You will translate customer insights into actionable roadmaps and partner with Operations, Marketing, and IT to drive prioritized initiatives.

Ideal candidates bring experience in digital marketing platforms (Salesforce Marketing Cloud, HubSpot) and strong stakeholder management, with a bachelor’s degree in a related field.