Digital Channel Strategy Analyst

Toyota; Plano (TX); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Healthcare plans

401(k) with company match

Paid holidays & PTO

Tuition reimbursement

Job summary

Toyota Financial Services is seeking a Digital Contact Analyst to drive strategic initiatives across Email, SMS and Push channels. You will partner with Operations and supporting teams to plan roadmaps, translate business requirements into campaigns, and measure outcomes to improve customer experiences.

You will focus on customer insights, optimize digital contact journeys, and foster alignment with Private Label and Lexus Financial Services initiatives.

Qualifications

• Experience in digital contact strategies and campaigns.
• Strong analytical and data-driven decision making.
• Excellent written and verbal communication skills.

Responsibilities

• Plan and execute digital contact initiatives aligned with strategy.
• Analyze customer insight data to optimize email, SMS and push channels.
• Collaborate with stakeholders across functions to map requirements.
• Develop roadmaps and standard operating procedures for digital campaigns.

Skills

Digital Marketing

Digital Contact

Stakeholder management

Education

Bachelor's degree in Communications, Digital Marketing, Digital Strategy or equivalent

Tools

Salesforce Marketing Cloud

HubSpot

Brevo

Job description

Toyota Financial Services is seeking a Digital Contact Analyst to drive strategic initiatives across Email, SMS and Push channels. You will partner with Operations and supporting teams to plan roadmaps, translate business requirements into campaigns, and measure outcomes to improve customer experiences.

You will focus on customer insights, optimize digital contact journeys, and foster alignment with Private Label and Lexus Financial Services initiatives.