Communications Manager (School and Unit)

Case Western Reserve University; Cleveland (OH); Hybrid; USD 64,000 - 80,000; Full time

Benefits offered by this job

Healthcare

Retirement plans

Tuition assistance

Paid time off

Winter recess

Job summary

Case Western Reserve University is seeking a Communications Manager to produce clear, concise communications for designated schools and priority units. You will write and edit materials for newsletters, websites, and publications, ensuring alignment with the university brand and strategic needs.

The role focuses on planning, developing content for multiple channels, evaluating campaign results, and updating school/unit websites.

Qualifications

• 5 years of experience in communications, marketing or a related field.

Responsibilities

• Plan content across predetermined holistic communications plans.
• Develop content for newsletters, websites, emails and other materials.
• Evaluate performance of campaigns and share results in a concise brief.
• Update assigned school/unit websites with content and coordinate site updates.

Skills

Excellent writing

Editing

Project management

AP Style

Microsoft Office

Google Suite

Adobe Photoshop

InDesign

WordPress

Drupal

Email marketing (Mailchimp/Salesforce)

Google Analytics

Education

Bachelor's degree in communications

Tools

WordPress

Drupal

Adobe Photoshop

InDesign

Mailchimp

Salesforce Marketing Cloud

Google Analytics

Job description

Case Western Reserve University is committed to providing a transparent estimate of the salary range available for this position at the time of its posting. The salary range is between $63,868 and $80,115, depending on qualifications, experience, department budgets, and industry data.

Employees receive more than just a paycheck. University employees enjoy a comprehensive benefits package that includes excellent healthcare, retirement plans, tuition assistance, paid time off, and a winter recess.

POSITION OBJECTIVE

In collaboration with the Director of School and Unit Communications and the Assistant Director of School and Unit Communications, the Communications Manager will produce clear, concise and effective communications that support designated schools and priority units at Case Western Reserve University. This individual will produce and edit written materials for their designated schools' and/or units' news and achievements, priority newsletters, websites, print and digital publications, marketing materials, and other vehicles as appropriate, touting achievements and engaging internal and external audiences in a way that supports the school or unit's reputation as well as the university's as a whole. This individual will play a critical role driving content that supports the strategic needs set by the marketing and communications directors for each school.

Essential Functions

• Plan content. Establish planning calendars that detail goals, formats and timing of communications across predetermined holistic communications plans. Consult regularly with colleagues across UMC regarding plan updates and outcomes. (20%)
• Develop content. Draft communications content for a variety of audiences and channels, including email, web, print and more. Write, organize and build newsletters to meet key school priorities. Develop content for school- or unit-specific publications, as needed. Produce writing that is clear, concise, and conveys information in a manner appropriate to the messaging, channel and audiences. Understand the needs of various audiences--from prospective students through to donors--and of each communication piece, and tailor style and communication approaches writing accordingly. Ensure that all materials present a clear, unified, and positive image for the organization and are consistent with CWRU's brand. (45%)
• Evaluate performance. Assist in evaluating the success of communications and campaigns and share results in a concise written brief. (15%)
• Update website. Write, edit and complete web updates for assigned school/unit websites. Be involved in website redesigns or new website builds that fall within designated school/unit areas, helping to draft or coordinate content as needed. Share relevant news through appropriate communications platforms. (20%)

Nonessential Functions

Perform other duties as assigned. (<1%)

CONTACTS

Department: Daily contact with team members to complete projects.

University: Regular contact with faculty and staff to exchange information.

External: Occasional communication with external contacts to exchange information.

Students: Regular contact with student employees to exchange information.

SUPERVISORY RESPONSIBILITY

No direct supervision.

Qualifications

Experience: 5 years of experience in communications, marketing or a related field.

Education: Bachelor's degree in communications or a related field.

Required Skills

• Excellent verbal, written and interpersonal communication skills.
• Strong organizational skills and attention to detail.
• Proven abilities in generating marketing and communications copy, specifically for websites, emails or other digital platforms.
• Ability to convey compelling, interesting stories in various storytelling formats.
• Excellent writing, editing, proofreading and project management skills.
• Effective time management skills with a proven ability to meet deadlines while working on multiple projects simultaneously. Highly organized and impeccable attention to detail.
• Proficient with Microsoft Office Suite and other relevant programs/software.
• Ability to write quickly and well.
• Ability to work independently and alongside a variety of individual work styles.
• Mac platform experience.
• Proficiency in Microsoft Word, Google Suite (Docs, Sheets), and Adobe Photoshop; InDesign knowledge a plus.
• Knowledge of Google Analytics.
• Knowledge of search engine optimization techniques and writing effective metadata.
• Knowledge of content management systems, including WordPress and/or Drupal.
• Demonstrated skills with email marketing platforms, including Mailchimp or Salesforce Marketing Cloud.
• Strong knowledge of AP Style.
• Ability to meet consistent attendance.
• Ability to interact with colleagues, supervisors, and customers face to face.
• Ability to demonstrate successful support, education, and advocacy for all students, aligned with the values, mission, and messaging of the university, while adhering to the staff policy on conflict of commitment and interest.

WORKING CONDITIONS

General office environment. The employee will perform repetitive motion using a computer mouse and keyboard. Hybrid work option is available after completion of orientation period.

This position is eligible for hybrid work arrangement up to two remote days per week at the discretion of the department. New employees may begin a hybrid schedule upon approval from the supervisor, successful completion of an orientation period and signing the remote work checklist certification form.

Case Western Reserve University is an equal opportunity employer.

All applicants are protected under federal and state laws and university policy from discrimination based on race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, protected veteran status, disability, age and genetic information.

Case Western Reserve University complies with the Americans with Disabilities Act regarding reasonable accommodations for applicants with disabilities. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the CWRU Office of Equity at 216-368-3066 to request a reasonable accommodation. Determinations as to granting reasonable accommodations for any applicants will be made on a case-by-case basis.