Digital Communications Strategist

Children's Hospital of The King's Daughters; Norfolk (VA); On-site; USD 55,000 - 75,000; Full time

Job summary

Children's Hospital of The King's Daughters is seeking a qualified communications professional to manage day-to-day internal and external communications, including content development, creative writing, and newsletter production. The role supports planning and execution of multi-channel digital campaigns across website, email, intranet, and social platforms.

The ideal candidate will lead social media advertising across Meta platforms, optimize SEO/geo performance, and contribute to editorial

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related discipline required.
• Two to three years professional experience in corporate communications, digital content management, advertising, or a related role.

Responsibilities

• Responsible for day-to-day internal and external communications, including content development, creative writing, and newsletter production.
• Supports the planning, development, and execution of multi-channel digital communications initiatives (e.g., website, email, intranet, and social media).
• Executes social media advertising campaigns across platforms, including Meta (Facebook and Instagram), managing audience targeting, ad placement, and campaign setup.
• Executes public-facing digital experience strategy, with a strong focus on search visibility, discoverability, and performance (SEO/GEO).
• Contributes to and maintains content planning and editorial calendars, aligning with organizational initiatives, campaigns, and seasonal priorities.

Skills

Content development

Creative writing

Editorial editing

SEO basics

Social media management

CMS proficiency

Microsoft Office

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related discipline

Tools

CMS platforms

Google Analytics

Job description

Children's Hospital of The King's Daughters is seeking a qualified communications professional to manage day-to-day internal and external communications, including content development, creative writing, and newsletter production. The role supports planning and execution of multi-channel digital campaigns across website, email, intranet, and social platforms.

The ideal candidate will lead social media advertising across Meta platforms, optimize SEO/geo performance, and contribute to editorial