Digital Communications Specialist

Children's Hospital of The King's Daughters; Norfolk (VA); On-site; USD 55,000 - 75,000; Full time

Job summary

Children's Hospital of The King's Daughters is seeking a qualified communications professional to manage day-to-day internal and external communications, including content development, creative writing, and newsletter production. The role supports planning and execution of multi-channel digital campaigns across website, email, intranet, and social platforms.

The ideal candidate will lead social media advertising across Meta platforms, optimize SEO/geo performance, and contribute to editorial

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related discipline required.
• Two to three years professional experience in corporate communications, digital content management, advertising, or a related role.

Responsibilities

• Responsible for day-to-day internal and external communications, including content development, creative writing, and newsletter production.
• Supports the planning, development, and execution of multi-channel digital communications initiatives (e.g., website, email, intranet, and social media).
• Executes social media advertising campaigns across platforms, including Meta (Facebook and Instagram), managing audience targeting, ad placement, and campaign setup.
• Executes public-facing digital experience strategy, with a strong focus on search visibility, discoverability, and performance (SEO/GEO).
• Contributes to and maintains content planning and editorial calendars, aligning with organizational initiatives, campaigns, and seasonal priorities.

Skills

Content development

Creative writing

Editorial editing

SEO basics

Social media management

CMS proficiency

Microsoft Office

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related discipline

Tools

CMS platforms

Google Analytics

Job description

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Responsible for day-to-day internal and external communications, including content development, creative writing, and newsletter production.
• Supports the planning, development, and execution of multi-channel digital communications initiatives (e.g., website, email, intranet, and social media).
• Executes social media advertising campaigns across platforms, including Meta (Facebook and Instagram), managing audience targeting, ad placement, and campaign setup.
• Executes public-facing digital experience strategy, with a strong focus on search visibility, discoverability, and performance (SEO/GEO).
• Contributes to and maintains content planning and editorial calendars, aligning with organizational initiatives, campaigns, and seasonal priorities.
• Monitors content performance metrics (e.g., engagement, reach, impressions) and identifies opportunity to enhance content effectiveness.
• Collaborates with internal and external stakeholders to develop content for digital and print that supports departmental and organizational priorities and strengthens brand identity.
• Ensure consistency in messaging, branding, and tone across all digital channels in alignment with CHKD’s voice, visual identity, and editorial standards.
• Stays current on digital communication trends and best practices to enhance communication effectiveness and engagement.
• Ensures compliance with healthcare regulations and internal policies in all communications.
• Responsible for the execution of multiple, concurrent projects.
• Performs other duties as assigned.

LICENSES AND/OR CERTIFICATIONS

• Required Licenses and/or Certifications
• None required.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS

• Required Education and Experience
• Bachelor’s degree in Marketing, Communications, Journalism, or related discipline required.
• Two to three years professional experience in corporate communications, digital content management, advertising, or a related role.

Required Knowledge, Skills and Abilities

• Effective written and verbal communication skills, with strengths in creative writing and editing.
• Advanced knowledge of grammar, AP style and Microsoft Office.
• Experience working with content management systems and other communications tools.
• Demonstrated knowledge of current communication best practices, including platform-specific content optimization and audience engagement.
• Ability to support multiple priorities and work independently in a fast-paced environment.

WORKING CONDITIONS

• Normal office environment with little exposure to excessive noise, dust, temperature and the like.

PHYSICAL REQUIREMENTS

• Click here to view physical requirements.