Senior Director, Brand & Corporate Communications

Children's Hospital of The King's Daughters; Norfolk (VA); On-site; USD 140,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Job summary

The Directors of Marketing & Corporate Communications at Children's Hospital of The King’s Daughters lead strategic marketing, brand management, digital and media outreach to support the hospital’s mission and growth. This role advises senior leaders and guides crisis communications while ensuring consistent messaging across internal and external audiences.

You will oversee a diverse team, drive data-informed communications, and collaborate across functions to strengthen reputation,

Qualifications

• Bachelor's degree in marketing, business or closely related field.
• 7+ years progressively responsible experience in marketing, communications, public relations, or brand strategy, including leadership responsibility.
• Experience using research, analytics, and performance measures to evaluate strategy and guide decision-making.
• Experience building and leading high-performing teams and collaborating effectively across functions.

Responsibilities

• Provides strategic leadership for CHKD's integrated marketing, brand, public relations, media relations, and corporate communications.
• Serves as trusted advisor to senior leadership, providing counsel on strategic, sensitive, and emerging communications issues while leading crisis communications planning.
• Develops and executes comprehensive marketing and communications strategies to enhance CHKD's reputation and brand awareness.
• Leads development and evaluation of marketing and digital initiatives using analytics to drive continuous improvement.
• Builds and leads a high-performing team with clear priorities, accountability, and performance expectations.

Skills

Marketing leadership

Brand strategy

Crisis communications

Stakeholder influence

Analytics & decision-making

Team leadership

Public relations

Education

Bachelor's degree

Master's degree (preferred)

Job description

The Directors of Marketing & Corporate Communications at Children's Hospital of The King’s Daughters lead strategic marketing, brand management, digital and media outreach to support the hospital’s mission and growth. This role advises senior leaders and guides crisis communications while ensuring consistent messaging across internal and external audiences.

You will oversee a diverse team, drive data-informed communications, and collaborate across functions to strengthen reputation,