Digital Communications Manager - Analytics & Growth

Select Medical; Mechanicsburg (Cumberland County); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid schedule

Cross-functional collaboration

Job summary

Select Medical is seeking a Manager of Digital Communications to advance digital strategy across social, web and email marketing for 40+ brands. You will own analytics, KPI reporting and optimization across channels, partnering with IS and Marketing teams. This hybrid role is based in Mechanicsburg, PA.

The ideal candidate has 3–5+ years in integrated marketing, CMS (Sitecore), analytics across web, social and email, and comfort with AI tools for drafting and workflow tasks.

Qualifications

• Bachelor's degree in communications, marketing, advertising or related field.
• 3–5+ years in integrated marketing organizations.
• Experience with content management systems; Sitecore experience preferred.
• Working knowledge of social publishing and marketing automation platforms.
• Strong experience with data and analytics across web, social and email campaigns.
• Understanding of SEO, SEM and AEO principles.
• Experience with project management principles and platforms; Workfront experience preferred.
• Experience working with cross-functional teams including I.S., Editorial Services, Video Services and Creative Services.
• Experience working with third-party vendors or agencies.
• Flexibility, adaptability and agility.
• Agency experience preferred.
• Website analytics and/or Google AdWords certification preferred.
• Experience building and utilizing BI platforms for reporting and data visualization.
• Experience using AI and large language model tools to develop prompts and support drafting and workflow tasks.

Responsibilities

• Collaborates daily with digital team to set KPIs and enhance initiatives.
• Develops and updates performance reports for visibility into digital programs.
• Measures and reports on effectiveness of digital campaigns.
• Recommends optimizations for ongoing efforts.
• Partners with communications colleagues to share improvements.
• Ensures data accuracy through validation and audits.
• Improves digital strategies across web, social and email.
• Establishes digital processes improvements.
• Trains teams on platform usage and best practices.
• Keeps up with trends and new technologies.
• Acts as a backup for social media activity.
• Demonstrates strong writing and verbal communication, and teamwork.

Skills

Data analytics

Social publishing

Marketing automation

Content management systems

SEO/SEM/AEO

Project management

Cross-functional collaboration

AI tools

Education

Bachelor's degree in communications/marketing

Tools

Sitecore

Workfront

Google Ads

Business intelligence tools

Job description

Select Medical is seeking a Manager of Digital Communications to advance digital strategy across social, web and email marketing for 40+ brands. You will own analytics, KPI reporting and optimization across channels, partnering with IS and Marketing teams. This hybrid role is based in Mechanicsburg, PA.

The ideal candidate has 3–5+ years in integrated marketing, CMS (Sitecore), analytics across web, social and email, and comfort with AI tools for drafting and workflow tasks.