Digital Media Manager

City-of-Miami-Beach; Miami (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

The City of Miami Beach is seeking a Digital Communications Manager to lead content strategy across social media and CRM platforms. You will translate complex city initiatives into clear, engaging content while coordinating with multiple departments and partners.

This role supports the Marketing & Communications leadership and acts as a crisis communications team member during high-priority periods. You will oversee a digital staff member, manage content calendars, produce video and graphic

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, or related field.
• 5–7 years of relevant experience in digital communications.
• Must submit writing samples and portfolio of previous social content created.

Responsibilities

• Develop and manage digital communication strategies.
• Create and disseminate content across social media and CRM platforms.
• Collaborate with 20+ city departments to develop creative strategies for initiatives.
• Oversee bi-weekly e-newsletter and resident emails.
• Produce videos and graphics for multiple platforms; manage post calendars.
• Monitor analytics and report key metrics.

Skills

Content creation

Social media

Crisis communications

Brand voice

Analytics

Video production

Copywriting

Project management

Stakeholder collaboration

Public relations

Education

Bachelor's degree in Communications, Journalism, Public Relations, or related field

Tools

CRM platforms

Social media management tools

Video editing software

Job description

This position is responsible for developing, implementing and managing the City of Miami Beach's digital communication strategies, including creating and disseminating content across various social media and CRM platforms. The role requires independent judgment, adaptability and the ability to manage evolving priorities while collaborating with internal and external partners. The position supports the Director and Assistant Director of Marketing & Communications in crafting and communicating information to stakeholders, plays a key role in crisis communications and supervises one digital media staff member.

• Crafts and curates information to disseminate across the city's various social media accounts
• Synthesizes complex information into clear, concise, engaging content
• Collaborates with members of the city's 20+ departments to develop creative strategies to convey information, initiatives, programs, etc.
• Oversees bi-weekly e-newsletter and drafts dedicated resident emails regarding events, projects or emergencies
• Researches market trends and implements innovative ideas to the city's digital strategy
• Pitches and executes creative ideas for marketing campaigns to promote city initiatives
• Produces digital media content such as videos and graphics for various platforms
• Populates and manages detailed post calendars to keep track of events and share timely information regarding city initiatives
• Collaborates with the graphic design and video production teams to create specific assets for various citywide campaigns across different channels
• Regularly reviews analytics and creates reports on key metrics
• Keeps abreast of city legislation and Commission/Committee meetings
• Understands audience across various channels and maintains a cohesive brand voice
• Works closely with the Miami Beach Police and Fire Departments during high impact periods, such as spring break, Memorial Day weekend, Art Week, and hurricane season
• Serves as an integral part of the city's crisis communications team, working closely with the Division of Emergency Management and all city departments
• Disseminates key emergency information to residents via digital communications channels, including MBAlert text messages
• Attends citywide events to create content and post in real-time, this includes evenings and weekends
• Produces and posts strategic content to continually grow digital audiences, effectively engage with current audience and expand reach.
• Acts as a digital liaison for the city and interacts with social media users by responding to messages, inquiries and comments
• Proactively monitors social media coverage/conversations and reports back on trends, issues and/or areas of opportunity
• Manages the city's homepage, news and events sections and proofreads/approves content from various departments before going live to the public
• Pitches creative ideas to promote city initiatives
• Works closely with the Greater Miami Convention & Visitors Bureau and its agency of record to implement tourism marketing campaigns
• Supervises the department's Digital Media Public Information Specialist
• Writes scripts for public service announcements and/or campaigns
• Conducts interviews and records on-camera and voice over work for videos
• Collaborates with community partners and brands to promote events and campaigns
• Facilitates social media brand collaborations and promotional giveaways
• Supports city departments with proofreading and editing collateral, making sure overall branding is consistent
• Keeps meticulous files on monthly work products and any reports generated

• Bachelor's degree in Communications, Journalism, Public Relations, or related field preferred
• Five (5) to seven (7) years of relevant experience
• Must submit writing samples and portfolio of previous social content created.