Digital Communication Assistant (Student)

American University; Washington, Northern (District of Columbia, KY); Hybrid; USD 21,000 - 30,000; Part time

Job summary

American University’s School of Communication seeks a Digital Communication Assistant (Student) to support social media campaigns, content creation, and website updates on the Main Campus in Washington, DC. This student position is part-time (10 hours/week) and requires current AU undergraduate or graduate student status.

Responsibilities include drafting social posts, monitoring metrics with GA4, CMS updates, and assisting with newsletters; familiarity with HTML and Google Analytics 4 is

Qualifications

• Current AU undergraduate or graduate student.
• 2) Exceptional written, verbal, and interpersonal communication skills.
• 3) Ability to multitask and meet deadlines with attention to detail.
• 4) Creative mindset for engaging content.
• 5) Experience using content management systems.
• 6) Basic understanding of HTML.
• 7) Experience with social media copywriting for Instagram/LinkedIn.
• 8) Familiarity with GA4 or similar analytics.

Responsibilities

• Social Media Campaigns: assist planning and creation of campaigns.
• 2) Content Creation: draft posts, images, reels, and website announcements.
• 3) Social Media Monitoring: pull monthly reports with GA4/HOOTS? using analytics.
• 4) Website Editing: CMS updates and formatting for SOC site.
• 5) Website Metric Reporting: GA4 traffic trends and opportunities.
• 6) Newsletter Creation: assist production of SOC newsletters.

Skills

Social media campaigns

Content creation

Social media monitoring

Website editing

GA4 analytics

CMS experience

HTML (basic)

Education

Enrolled AU student

Tools

GA4

Content Management System

Adobe Creative Suite (preferred)

Job description

## Digital Communication Assistant (Student)Apply: Main Campus (Washington, DC): Part time: Posted Today: R4984## Work Where You Learn: Build Experience, Grow Skills, and Contribute to Your University Community.## ## **This position is available only to enrolled American University students.****Most student positions at American University are eligible to use Federal Work Study (FWS) awards, with a few exceptions. FWS funds cannot be applied to janitorial, construction, partisan or sectarian positions. For information or questions regarding FWS funds, please contact American University's Office of Financial Aid.**## Important guidance for current American University employees: American University current employees, including those employed in student positions, must apply through their employee Workday account. If you are a current employee at American University, please log into your employee Workday account and select the Find Jobs report which will take you to our internal career listings. Applying outside of your employee Workday account may cause delays in a hire process.**Department:**School of Communication**Time Type:**Part time**FLSA Status:**Non-Exempt**Job Description:****Summary:**The Digital Communication Assistant is a member of the American University School of Communication’s Communication and Marketing team. This team is responsible for the promotion of the school to external and internal audiences with the purpose of raising awareness and interest in the school, its students, faculty, degree programs, and school-wide initiatives.**Essential Functions:**1.) Social Media Campaigns* Assisting the Online Content Coordinator in the planning and creation of original social media campaigns to promote SOC’s key initiatives.2.) Content Creation* Create engaging and original content for various social media platforms, including text posts, images, graphics, and 30-60 second reels.* Draft news content for the website (announcements, profiles, Q&A).3.) Social Media Monitoring* Pulling monthly reports on social media metrics using Hootsuite to measure the effectiveness of campaigns and posts.4.) Website Editing* Working in the university’s content management system (CMS) to make basic web updates, such as writing, editing and formatting content for the SOC web site.5.) Website Metric Reporting (Using GA4)* Pulling monthly reports on website traffic using Google Analytics 4 (GA4) to identify trends, user behavior, and opportunities for improvement.6.) Newsletter Creation* Assisting with the production of student, alumni, and SOC community newsletters.**Position Type/Expected Hours of Work:*** Part-time.* 10 hours per week.**Salary Range:*** $18.40 per hour.**Required Education and Experience:*** Current AU undergraduate or graduate student.* Exceptional written, verbal, and interpersonal communication skills.* Professional demeanor and excellent organizational skills.* Ability to multitask and meet deadlines while paying close attention to detail.* Creative mindset with the ability to develop visually appealing content.* Ability to work independently and collaboratively with the rest of the Communications & Marketing team.* Experience using content management systems.* Basic understanding of HTML.* Experience with social media copywriting, outreach and management, particularly for Instagram and LinkedIn.* Experience with Google Analytics 4 (GA4) or similar web analytics tools.* The ideal candidate for this position must be detail-oriented, efficient with their time, and self-motivated.**Preferred** **Education and Experience:*** Knowledge of graphic design and video editing software (e.g., Adobe Creative Suite) is preferred.* Experience reporting on social media metrics and tracking campaigns and posts is preferred.**Other Details*** **This position is available only to enrolled American University students.*** Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.* American University is an E-Verify employer.* Visit https://www.american.edu/hr/ for additional information about American University employment and benefits.