Digital Communication Assistant (Student)

American University; Washington; On-site; USD 25,000 - 29,000; Part time

Job summary

The Digital Communication Assistant at American University’s School of Communication supports promoting the school to external and internal audiences. You will work on social media campaigns, content creation, and website updates as part of a small Communications & Marketing team.

Position is part-time (10 hours/week) for enrolled AU students, with responsibilities spanning social media, CMS editing, GA4 reporting, and newsletter production to engage the SOC community.

Qualifications

• Current AU student required.
• Detail-oriented, time-efficient and self-motivated.
• Excellent written, verbal, and interpersonal communication.
• Professional demeanor and strong organizational skills.
• Ability to multitask and meet deadlines with attention to detail.
• Creative mindset for visually appealing content.
• Experience using content management systems.
• Basic understanding of HTML.
• Experience with social media copywriting, outreach and management (Instagram, LinkedIn).
• Experience with GA4 or similar analytics tools.

Responsibilities

• Social Media Campaigns
• Content Creation for social platforms (text, images, reels 30-60s)
• Social Media Monitoring and reporting
• Website Editing in CMS for content updates
• Website Metric Reporting using GA4
• Newsletter Creation for student, alumni, SOC community

Skills

Social media management

Content creation

HTML basics

CMS usage

Communication skills

Education

Current AU undergraduate or graduate student

Tools

GA4

CMS

HTML

Adobe Creative Suite

Job description

Work Where You Learn: Build Experience, Grow Skills, and Contribute to Your University Community.

This position is available only to enrolled American University students.

Most student positions at American University are eligible to use Federal Work Study (FWS) awards, with a few exceptions. FWS funds cannot be applied to janitorial, construction, partisan or sectarian positions. For information or questions regarding FWS funds, please contact American University’s Office of Financial Aid.

Department:

School of Communication

Time Type:

Part time

FLSA Status:

Non-Exempt

Job Description:

Summary:

The Digital Communication Assistant is a member of the American University School of Communication’s Communication and Marketing team. This team is responsible for the promotion of the school to external and internal audiences with the purpose of raising awareness and interest in the school, its students, faculty, degree programs, and school-wide initiatives.

Essential Functions:

1.) Social Media Campaigns

• Assisting the Online Content Coordinator in the planning and creation of original social media campaigns to promote SOC’s key initiatives.

2.) Content Creation

• Create engaging and original content for various social media platforms, including text posts, images, graphics, and 30 - 60 second reels.
• Draft news content for the website (announcements, profiles, Q&A).

3.) Social Media Monitoring

• Pulling monthly reports on social media metrics using Hootsuite to measure the effectiveness of campaigns and posts.

4.) Website Editing

• Working in the university’s content management system (CMS) to make basic web updates, such as writing, editing and formatting content for the SOC web site.

5.) Website Metric Reporting (Using GA4)

• Pulling monthly reports on website traffic using Google Analytics 4 (GA4) to identify trends, user behavior, and opportunities for improvement.

6.) Newsletter Creation

• Assisting with the production of student, alumni, and SOC community newsletters.

Position Type/Expected Hours of Work:

• Part-time.
• 10 hours per week.

Salary Range:

• $18.40 per hour.

Required Education and Experience:

• Current AU undergraduate or graduate student.
• The ideal candidate for this position must be detail-oriented, efficient with their time, and self-motivated.
• Exceptional written, verbal, and interpersonal communication skills.
• Professional demeanor and excellent organizational skills.
• Ability to multitask and meet deadlines while paying close attention to detail.
• Creative mindset with the ability to develop visually appealing content.
• Ability to work independently and collaboratively with the rest of the Communications & Marketing team.
• Experience using content management systems.
• Basic understanding of HTML.
• Experience with social media copywriting, outreach and management, particularly for Instagram and LinkedIn.
• Experience with Google Analytics 4 (GA4) or similar web analytics tools.

Preferred Education and Experience:

• Knowledge of graphic design and video editing software (e.g., Adobe Creative Suite) is preferred.
• Experience reporting on social media metrics and tracking campaigns and posts is preferred.

Other Details

• This position is available only to enrolled American University students.
• Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• American University is an E-Verify employer. Visit https://www.american.edu/hr/ for additional information about American University employment and benefits.

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively “Protected Bases”) in its programs and activities.