Digital Commerce Manager - Lowe's

The Sherwin-Williams Company; Davidson (NC); On-site; USD 120,000 - 160,000; Full time

Job summary

The Sherwin-Williams Company in Davidson, NC is seeking a Manager of Digital Commerce to lead the omni-channel strategy across Lowe's digital platforms and brand experiences. You will build and optimize online product categories, improve consumer journeys, and drive traffic, conversion, and basket size while enhancing customer satisfaction.

Role reports to the Davidson, NC office and emphasizes cross-functional partnerships, data-driven decision making, and strong communication to champion

Qualifications

• Bachelor's degree in business, marketing, communications or technology.
• 4+ years' experience in sales, marketing, merchandising or online category management.
• Exceptional verbal and written communication and presentation skills.
• Demonstrated ability to synthesize multiple sources of input (data, stakeholders, research) and make high-quality decisions.

Responsibilities

• Partner with the Sr. Manager to set and champion the online sales vision for Lowe's digital properties.
• Develop and execute go-to-market strategies across retailer digital platforms.
• Serve as primary contact for online sku presentation and brand performance on lowes.com.
• Drive omni-fulfillment growth from build to execution (BOPUIS, SOS, DFC).
• Manage the Online Merchant, Digital Category Optimization, IT & Project Management relationships.
• Lead Online Product Category Line Reviews with strategic plans and presentations.
• Conduct competitive intelligence, consumer research, and financial analysis to identify opportunities.
• Build compelling presentations to convey complex concepts to leadership.
• Oversee the digital shelf content, data integrity, user flow, and SEO to drive conversion.
• Coordinate with retailer teams to maximize capabilities and roadmap impact.
• Foster cross-functional relationships across Sales, Brand, Product Marketing, Digital and Retail.
• Identify KPIs, track performance, and translate data into actionable insights for strategy.
• Lead 1–3 direct reports or agency partners focused on digital shelf and content.
• Collaborate with sales/merchant teams to plan online promotions.
• Work with digital commerce, finance, supply chain, IT, Sales, Channel, Brand to ensure aligned processes.
• Lead shared Digital Commerce team initiatives.

Skills

Exceptional verbal and written comms

Synthesize inputs into decisions

4+ years' experience in sales, mark.,/

Cross-functional leadership

Education

Bachelor's degree in business, marketing, communications or technology

Job description

The Manager of Digital Commerce at Sherwin-Williams will be responsible for the omni-channel strategy and initiatives that drive sales of products from iconic brands like Valspar, Minwax, Krylon and Purdy across each of Lowe's digital platforms. This includes the building, expanding, and optimizing of product categories, consumer experiences and operational processes to drive traffic, conversion, increased basket size and customer satisfaction.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

Role is not remote/hybrid and reports to our Davidson, NC office.

• Partner with the Sr. Manager to set and champion the vision for online sales for responsible categories on lowes.com and Lowe's digital channels.
• Bring our consumer products and brands to life across the consumer journey by developing and executing go-to-market strategies for retailer digital properties.
• Primary point of contact for issues pertaining to online sku presentation and brand performance on lowes.com for respective categories.
• Responsible for driving growth in omni-fulfillment methods from build to execution on lowes.com - Buy Online, Pick-up In-Store (BOPUIS), Special Order Sales (SOS), Direct Fulfillment Centers (DFC).
• Manage the Retailer.com Online Merchant, Digital Category Optimization, IT & Project Management relationships
• Build strategic plans and lead the presentations for Online Product Category Line Reviews
• Performs competitive intelligence, consumer research, financial analysis and business planning to identify new opportunities and bring recommendations to the Online leadership team.
• Effective at building presentations and conveying complex concepts in compelling ways.
• Manage all aspects of the digital shelf, ensuring quality content, data integrity, user flow and SEO to drive conversion. Oversee the execution of Ratings & Reviews sampling programs.
• Partner with retailer teams to maximize capabilities and inform future roadmaps.
• Build strong cross-functional business relationships across Sales, Brand, Product Marketing, Digital and Retail Partner teams to enable, analyze and improve omni-channel experiences and grow sales.
• Identify KPIs, track performance metrics, analyze data and translate to actionable insights that inform business strategies and decisions.
• Lead 1-3 direct reports, internal team and/or agency partner focused on digital shelf, data enrichment, content optimization/syndication.
• Partner with sales and merchant teams to develop a promotional online planning strategy
• Partner with digital commerce managers, finance, supply chain, IT, Sales, Channel, Brand to ensure common processes, methods, sources of data and content are leveraged to ensure efficiency and resolve impediments.
• Lead shared Digital Commerce team initiatives

Required:

• Bachelor's degree in business, marketing, communications or technology
• 4+ years' experience in sales, marketing, merchandising or online category management
• Exceptional verbal and written communication and presentation skills
• Demonstrated ability to synthesize multiple sources of input (data, business stakeholders, client research, design) and arrive at high quality decisions

Preferred:

• 2+ years' experience in ecommerce
• Experience leading complex cross-functional initiatives at large companies
• Retailer Online Sales Experience preferred.
• Merchandising or Sales and P&L management experience preferred
• Expert knowledge in e-retailer ecommerce processes, technologies, operations, SEM and SEO.
• Excellent internal and external customer service orientation
• Exposure to managing employees and owning agency relationships.