Digital Commerce Growth Leader — AI-Driven eCommerce

Woodland Gourmet; Waukegan (IL); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision plans

401k with company match

Paid holidays & PTO

Tuition reimbursement

Job summary

Woodland Gourmet is seeking a Digital Commerce Marketplace Manager to own the customer digital journey across the website, B2B/B2C platforms, Amazon, and direct channels. You will define the tech stack, tools, and processes that maximize revenue and improve the customer experience through data analytics and AI-enabled workflows.

This strategic, hands-on leadership role requires building a multi-year platform roadmap, overseeing platform selection, implementation, and ongoing optimization with

Qualifications

• 5+ years of hands-on experience managing and scaling Amazon businesses.
• Proven expertise in Amazon Ads (Sponsored Products, Brands, DSP) with measurable performance outcomes.
• Experience leading or heavily contributing to eCommerce platform selection (RFP) and implementation.
• Strong understanding of B2B/B2C eCommerce requirements (pricing, customer segmentation, workflows).
• Experience working with PIM/DAM systems (Canto strongly preferred).
• Data-driven mindset with ability to translate analytics into action.
• Practical, hands-on experience using AI tools (e.g., Claude, ChatGPT) to drive marketing and operational efficiency—content generation, research synthesis, workflow automation, and reporting.
• Experience evaluating and/or implementing platforms such as Shopify, BigCommerce, or Salesforce Commerce.
• Experience in food, CPG, or ingredient-based businesses.
• Experience managing complex SKU structures and product variations.
• Background across DTC/B2C and B2B commerce environments.
• Advanced fluency with AI/LLM tools for marketing—prompt engineering, building repeatable AI-assisted workflows, and evaluating AI vendors or use cases.

Responsibilities

• Lead end-to-end RFP process for selecting a B2B/B2C eCommerce platform.
• Own platform selection recommendation and business case.
• Lead implementation, onboarding, and go-live of selected platform.
• Define roadmap for customer experience, self-service tools, pricing logic, and account management.
• Drive adoption and continuous optimization post-launch.
• Map and own the end-to-end customer journey—across channels.
• Set the vision for Woodland Gourmet online experiences.
• Optimize website and portal for self-service, engagement, and conversion.
• Partner with marketing, IT, and customer service for cohesive touchpoints.
• Develop dashboards and reporting across Amazon and platforms.
• Identify growth opportunities across assortment, pricing, promotions, SEO, and paid media.
• Lead AI-enabled content and workflow enhancements.
• Champion responsible AI adoption within the team.

Skills

Amazon marketplace management

Amazon Ads (Sponsored Products, Brands

eCommerce platform RFP &Impl.

B2B/B2C commerce knowledge

Advanced AI/LLM tools for marketing

Strong analytical skills

Strategic thinking

Decision making

Prioritization & time management

AI-powered content & workflow

Tools

Shopify

BigCommerce

Salesforce Commerce

PIM/DAM systems (Canto)

Job description

Woodland Gourmet is seeking a Digital Commerce Marketplace Manager to own the customer digital journey across the website, B2B/B2C platforms, Amazon, and direct channels. You will define the tech stack, tools, and processes that maximize revenue and improve the customer experience through data analytics and AI-enabled workflows.

This strategic, hands-on leadership role requires building a multi-year platform roadmap, overseeing platform selection, implementation, and ongoing optimization with