Digital Marketing Manager

Palmer Group; Cedar Rapids (IA); On-site; USD 70,000 - 100,000; Full time

Job summary

Palmer Group is seeking an experienced Digital Marketing Manager to drive marketplace growth across eCommerce platforms. This role focuses on developing and executing digital marketing strategies to increase sales, brand visibility, and profitability.

The ideal candidate has 3–5 years in paid media for eCommerce, strong analytics, and hands-on experience with Amazon, Walmart, and other marketplaces. On-site position in Cedar Rapids with collaboration across Sales and Brand Marketing teams.

Qualifications

• 3–5 years of paid media management in eCommerce or digital marketing
• Experience with digital advertising platforms and analytics tools
• Experience advertising on Amazon, Walmart, TikTok or similar marketplaces
• Strong analytical, communication, and project management skills
• Experience with Amazon Vendor Central and Seller Central
• Bachelor's degree in marketing, business, communications, advertising or related field

Responsibilities

• Develop and execute marketplace marketing strategies to drive revenue growth
• Manage and optimize Amazon Advertising, Amazon DSP, and Walmart Connect campaigns
• Improve product discoverability, conversions, ROAS, and TACoS
• Conduct keyword research, competitor analysis, and performance reporting
• Collaborate with Sales, Brand Marketing, and external agencies to maximize campaign results
• Lead marketplace promotions and implement A/B testing and data-driven optimizations

Skills

Paid media management

Digital advertising platforms

Data analysis

Project management

Communication

Education

Bachelor's degree in marketing or related field

Tools

Amazon Advertising

Amazon DSP

Walmart Connect

TikTok Ads

Job description

We are seeking an experienced Digital Marketing Manager to drive marketplace growth across eCommerce platforms. This role is responsible for developing and executing digital marketing strategies that increase sales, brand visibility, customer acquisition, and profitability. The ideal candidate brings strong expertise in marketplace advertising, product content optimization, and performance analytics. If you are passionate about delivering measurable eCommerce results,

Work Model:

• On-site

What You Will Do:

• Develop and execute marketplace marketing strategies to drive revenue growth
• Manage and optimize Amazon Advertising, Amazon DSP, and Walmart Connect campaigns
• Improve product discoverability, conversion rates, ROAS, and TACoS
• Conduct keyword research, competitor analysis, and performance reporting
• Partner with Sales, Brand Marketing, and external agencies to maximize campaign results
• Lead marketplace promotions and implement A/B testing and data-driven performance optimizations

What You Will Need to be Successful:

• Possess 3–5 years of experience managing paid media in an eCommerce or digital marketing environment
• Demonstrate strong experience with digital advertising platforms and analytics tools
• Utilize experience advertising on Amazon, Walmart, TikTok, or similar marketplaces
• Apply excellent analytical, communication, and project management skills
• Leverage experience with Amazon Vendor Central and Seller Central
• Bring a bachelor's degree in marketing, business, communications, advertising, a related field, or equivalent experience