Digital Campaigns Project Specialist

Purdue Alumni Student Experience (PASE); West Virginia; Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

10 paid holidays

Up to 22 vacation days

403(b) and Roth retirement plans

Employer contributions to retirement

Health Savings Account

Dental and Vision insurance

Tuition discounts

Job summary

The Purdue For Life Foundation is seeking a Digital Campaigns Project Specialist to support Email Marketing & CRM campaigns using Salesforce Marketing Cloud and manage digital fundraising platforms. The role emphasizes collaboration with the Sr. Director and partners to ensure timely, effective campaigns.

The position requires strong project management, data analysis, donor engagement knowledge, and the ability to adapt to evolving digital tools and processes in a hybrid work environment.

Qualifications

• 2+ years in digital marketing or related field.
• Bachelor’s degree preferred; equivalent experience considered.
• Experience with Salesforce Marketing Cloud and digital fundraising tools.
• Strong project management and organizational skills.
• Knowledge of donor engagement and audience segmentation.
• Ability to analyze campaign data and summarize insights.
• Familiarity with Litmus and HTML/CSS for email.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Translate campaign goals into accurate Email Marketing Cloud campaigns.
• Coordinate timelines, QA, and deployment with stakeholders.
• Assist with audience segmentation and testing.
• Monitor KPIs and report insights for improvements.
• Support crowdfunding campaigns and online auctions.
• Assist partners with platform use and onboarding.

Skills

Salesforce Marketing Cloud

Campaign management

Audience segmentation

Data analysis

Email marketing

Litmus testing

HTML/CSS basics

Cross-functional collaboration

Education

Bachelor’s degree preferred

Tools

Crowdfunding platforms

Online auctions

Marketing automation tools

Job description

Digital Campaigns Project Specialist

Working for the Purdue For Life Foundation offers a unique opportunity to be part of an organization dedicated to empowering Purdue University alumni and fostering a lifelong connection to the institution. By joining our team, you'll have the chance to contribute to a mission that supports educational initiatives, scholarships, and programs that positively impact the lives of Purdue students and graduates. The Foundation's commitment to education and community engagement provides a fulfilling work environment where you can make a meaningful difference in the lives of individuals and the broader community. Additionally, you'll have access to a network of passionate colleagues and the resources needed to drive positive change, making the Purdue For Life Foundation an inspiring and rewarding place to build your career. Your next giant leap starts here.

Department: Broad-Based Campaigns and Strategic Engagement

Employment Type: Full Time

Location: Purdue for Life Foundation

Workplace type: Hybrid

Email Marketing & CRM (Marketing Cloud)

• Support the execution of email campaigns by translating campaign goals and creative briefs into accurate and effective email campaigns within Marketing Cloud.
• Coordinate campaign timelines, QA processes, and deployment schedules in collaboration with the Sr. Director, Digital Campaigns and cross-functional partners.
• Assist with audience segmentation, testing, and deployment following established standards and best practices.
• Monitor and report on key performance metrics (open rates, click-through rates, conversions) and share insights to inform future campaign improvements.
• Support the use of email testing tools (e.g., Litmus) to ensure accessibility, rendering accuracy, and quality control.
• Maintain clear and proactive communication with partners regarding timelines, expectations, and post-campaign results.

Digital Fundraising Platforms (Crowdfunding, Auctions, & Other Digital Tools)

• Support the setup and execution of crowdfunding campaigns and online auctions under established processes and guidance.
• Monitor campaign performance and compile reports on participation, revenue, and engagement metrics.
• Assist campus partners and internal teams with platform use, campaign setup, and troubleshooting to ensure accurate and timely launches.
• Stay informed on platform updates and new features and elevate opportunities or issues to senior team members.
• Help maintain documentation, templates, and resources that support consistent and effective platform use. Participate in training sessions and assist with onboarding or support materials for internal and external users.

Required Skills, Knowledge And Abilities

• Experience with Salesforce Marketing Cloud, crowdfunding platforms, online auctions, and other digital fundraising tools.
• Strong project management and organizational skills with the ability to manage multiple tasks and timelines.
• Knowledge of digital fundraising, donor engagement, email marketing best practices, and audience segmentation.
• Ability to analyze campaign data and summarize insights for team review.
• Familiarity with email QA and testing tools such as Litmus and basic HTML/CSS for email.
• Excellent communication, problem-solving, and cross-functional collaboration skills.
• Willingness and ability to learn new systems, tools, and processes in a changing digital environment.

Required Education, Experience And Benefits Summary

• 2 years minimum experience in digital marketing, content, consumer marketing, advertising, or related field.
• Bachelor’s degree preferred; an equivalent combination of education, training, and relevant experience may be considered.

Job Level: Professional 2

• Purdue For Life Foundation job levels and compensation ranges are independent of, and differ from, those of Purdue University.

Benefits Summary For Eligible Employees

• 10 paid holidays per year.
• Accrue up to 22 vacation days a year.
• Traditional pre-tax 403(b) and Roth retirement plans available.
• 10% employer contribution to your retirement plan and immediate vesting.
• Health Savings Account- earn up to $700 annually towards medical expenses.
• Employer funded Preventative Dental and Vision insurance.
• Tuition discounts on eligible programs at Purdue University and Purdue Global for qualified employees, spouses, and dependents.

About Purdue For Life Foundation

The Purdue for Life Foundation is an equal opportunity, affirmative action employer. Purdue for Life views, evaluates, and treats all persons in all Foundation-related activities solely as individuals on the basis of their own personal abilities, qualifications, and other relevant characteristics. All qualified applicants for employment will receive consideration without regard to race, religion, color, gender, national origin or ancestry, genetic information, marital status, parental status, sexual orientation, gender identity and expression, disability, or status as a veteran.

Purdue for Life will not sponsor employment authorization for this position.

A criminal conviction check and negative controlled substance test are required for employment in this position.