Digital Campaigns & Fundraising Specialist

Purdue University; West Lafayette (IN); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health Savings Account (HSA)

Tuition discounts at Purdue University

Retirement plans (403b)

Dental and Vision insurance

Paid holidays and vacation

Job summary

Purdue For Life Foundation is seeking a Digital Campaigns Project Specialist to support email marketing, crowdfunding campaigns, and digital fundraising initiatives. You will translate goals into email campaigns, coordinate timelines with cross-functional partners, and help drive donor engagement through data-driven insights.

The role requires strong project management, experience with Marketing Cloud, and a proactive approach to learning new tools in a dynamic nonprofit environment.

Qualifications

• Experience with Salesforce Marketing Cloud, crowdfunding platforms, online auctions, and other digital fundraising tools.
• Strong project management and organizational skills with the ability to manage multiple tasks and timelines.
• Knowledge of digital fundraising, donor engagement, email marketing best practices, and audience segmentation.
• Ability to analyze campaign data and summarize insights for team review.
• Familiarity with email QA and testing tools such as Litmus and basic HTML/CSS for email.
• Excellent communication, problem-solving, and cross-functional collaboration skills.
• Willingness and ability to learn new systems, tools, and processes in a changing digital environment.

Responsibilities

• Translate campaign goals and briefs into accurate email campaigns within Marketing Cloud.
• Coordinate timelines, QA processes, and deployment schedules with the Sr. Director and cross-functional partners.
• Assist with audience segmentation, testing, and deployment following established standards.
• Monitor and report on metrics (open rates, click-through rates, conversions) and share insights to inform future campaign improvements.
• Support the use of email testing tools (e.g., Litmus) to ensure accessibility, rendering accuracy, and quality control.
• Maintain clear and proactive communication with partners regarding timelines, expectations, and post-campaign results.

Skills

Project management

Audience segmentation

Data analysis

Communication

Cross-functional collaboration

Education

Bachelor's degree preferred

Tools

Salesforce Marketing Cloud

Litmus

HTML/CSS basics

Crowdfunding platforms

Online auctions platforms

Job description

Purdue For Life Foundation is seeking a Digital Campaigns Project Specialist to support email marketing, crowdfunding campaigns, and digital fundraising initiatives. You will translate goals into email campaigns, coordinate timelines with cross-functional partners, and help drive donor engagement through data-driven insights.

The role requires strong project management, experience with Marketing Cloud, and a proactive approach to learning new tools in a dynamic nonprofit environment.