Digital Campaigns & Fundraising Specialist

Purdue for Life Foundation; West Lafayette (IN); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

10 paid holidays

Vacation days (up to 22)

403(b) and Roth retirement plans

Employer contributed retirement (10%)

Health Savings Account

Dental and Vision insurance

Tuition discounts at Purdue

Job summary

Purdue for Life Foundation is seeking a Professional 2 to support digital fundraising initiatives, including email campaigns, crowdfunding campaigns, and online auctions. The role collaborates with cross-functional teams to ensure timely launches and data-driven improvements, leveraging Salesforce Marketing Cloud and donor engagement best practices.

Ideal candidates have 2+ years in digital marketing or related fields, a preferred Bachelor’s degree, and strong project management, communication,

Qualifications

• Experience with Salesforce Marketing Cloud and digital fundraising tools.
• Strong project management and organizational skills with the ability to manage multiple tasks and timelines.
• Knowledge of digital fundraising, donor engagement, email marketing best practices, and audience segmentation.
• Ability to analyze campaign data and summarize insights for team review.
• Familiarity with email QA and testing tools such as Litmus and basic HTML/CSS for email.
• Excellent communication, problem-solving, and cross-functional collaboration skills.
• Willingness and ability to learn new systems, tools, and processes in a changing digital environment.

Responsibilities

• Support the execution of email campaigns by translating campaign goals and creative briefs into accurate and effective email campaigns within Marketing Cloud.
• Coordinate campaign timelines, QA processes, and deployment schedules in collaboration with the Sr. Director, Digital Campaigns and cross-functional partners.
• Assist with audience segmentation, testing, and deployment following established standards and best practices.
• Monitor and report on key performance metrics (open rates, click-through rates, conversions) and share insights to inform future campaign improvements.
• Support the use of email testing tools (e.g., Litmus) to ensure accessibility, rendering accuracy, and quality control.
• Maintain clear and proactive communication with partners regarding timelines, expectations, and post-campaign results.

Skills

Salesforce Marketing Cloud

Crowdfunding platforms

Online auctions

Digital fundraising tools

Project management

Audience segmentation

Litmus email QA

HTML/CSS for email

Analytical mindset

Cross-functional collaboration

Education

Bachelor’s degree preferred

Tools

Litmus

Job description

Purdue for Life Foundation is seeking a Professional 2 to support digital fundraising initiatives, including email campaigns, crowdfunding campaigns, and online auctions. The role collaborates with cross-functional teams to ensure timely launches and data-driven improvements, leveraging Salesforce Marketing Cloud and donor engagement best practices.

Ideal candidates have 2+ years in digital marketing or related fields, a preferred Bachelor’s degree, and strong project management, communication,