Digital Campaign Strategy Lead

MFI Technologies Incorporated; New York, Northern (NY, KY); Hybrid; USD 80,000 - 90,000; Full time

Job summary

MFI Technologies Incorporated is seeking a Manager of Digital Campaign Strategy and Execution to shape how the company’s story is told across digital platforms. You will conceive, build, and distribute campaigns that highlight culture, values, and news for global audiences.

The role demands a data-driven approach, strong portfolio across formats, and expertise in social platforms. Full-time role in New York with a focus on innovative, brand-led campaigns.

Qualifications

• 3 years of experience in digital content or social media campaign strategy – ideally within entertainment, media, or a culturally driven brand.
• A strong portfolio demonstrating versatility across formats: written, audio, video, and visual/graphic content.
• Deep fluency in social media platforms (Instagram, LinkedIn, TikTok, YouTube) and an understanding of what performs and why.
• Experience developing and managing content for corporate owned digital channels.
• A data-driven approach to content – comfortable setting KPIs, reading analytics dashboards, and pivoting strategy based on data.

Responsibilities

• Conceive, build, and distribute campaigns across multiple digital platforms.
• Shape messages for different formats and audiences while maintaining brand voice.
• Manage multiple campaigns in a fast-paced environment with tight deadlines.
• Collaborate with internal teams to align on storytelling and performance targets.

Skills

Digital campaign strategy

Social media marketing

Content creation

Video scripting

Analytics & KPIs

Project management

Cross-platform storytelling

Brand messaging

Global audience awareness

Communication & writing

Editing

Education

Bachelor's degree in Communications, Journalism, Digital Media

Tools

CMS

Social scheduling tools

Video production tools

Job description

MFI Technologies Incorporated is seeking a Manager of Digital Campaign Strategy and Execution to shape how the company’s story is told across digital platforms. You will conceive, build, and distribute campaigns that highlight culture, values, and news for global audiences.

The role demands a data-driven approach, strong portfolio across formats, and expertise in social platforms. Full-time role in New York with a focus on innovative, brand-led campaigns.