Digital Campaign Specialist

TEGNA, Inc.; Tysons (VA); Hybrid; USD 32,000 - 34,000; Full time

Benefits offered by this job

Hybrid work model

Training and mentorship

Teladoc access

Spring Health

Job summary

TEGNA is seeking a Digital Campaign Specialist to support local broadcast stations with digital advertising operations. You will manage CTV and digital campaigns from setup through delivery, ensuring accuracy, timely delivery, and performance goals.

The role requires hands-on experience with ad servers and SSAI, knowledge of VAST/VPAID tags, and strong communication in a fast-paced environment. Hybrid work options available across TEGNA markets.

Qualifications

• Bachelor's degree from an accredited university or college in a related discipline required.
• 1–2 years of experience with ad-serving platforms, digital advertising, campaign management, or ad trafficking preferred.
• 3–5 years of practical experience in digital technology or advertising may be accepted in lieu of a degree.
• Hands-on experience with CTV ad trafficking, SSAI, and VAST/VPAID tags is preferred.
• Strong technical aptitude and the ability to work effectively in a technical environment.
• Excellent organizational skills and strong attention to detail.
• Strong verbal and written communication skills, including the ability to explain technical concepts clearly to different audiences.
• Proficiency with Microsoft Office applications, including Excel, Outlook, and Word.
• Basic knowledge of HTML and JavaScript is a plus.
• Experience with CTV or digital advertising platforms such as Publica or Google Ad Manager (GAM) is preferred.

Responsibilities

• Master the digital workflow between business units and Ad Operations.
• Develop expertise in ad servers and order management systems, with an emphasis on CTV campaign execution.
• Set up, schedule, and manage digital advertising campaigns accurately, including CTV-specific formats and delivery methods.
• Ensure proper deployment of creative assets by understanding ad specifications, templates, and ad-tag technologies, including VAST/VPAID tags and dynamic ad insertion.
• Provide timely support to TEGNA stations and internal stakeholders, particularly for CTV and digital campaign delivery issues.
• Troubleshoot campaign performance concerns and conduct quality assurance reviews to ensure campaign accuracy and effectiveness.
• Send campaign reports, communicate technical information clearly, and manage service-level agreement expectations.
• Monitor shared inboxes and workflow systems consistently and respond to requests in a timely manner.
• Track campaign performance and implement optimization strategies, including fill-rate management, frequency capping, and ad podding.
• Ensure campaigns meet applicable rate-card requirements and revenue-margin standards.
• Collaborate effectively with vendors, stations, and internal teams while maintaining a customer-focused approach.

Skills

Digital ad ops

Ad trafficking

CTV ad tech

VAST/VPAID

Campaign management

Communication skills

Education

Bachelor's degree

Tools

Publica

Google Ad Manager

MS Office

Job description

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

TEGNA is seeking a Digital Campaign Specialist to support local broadcast stations with their digital advertising operations. This role offers an excellent opportunity for individuals looking to grow their career in digital ad operations within a collaborative and fast-paced environment.

Location

This role may be based at any TEGNA market location. Candidates should be located within commuting distance of a TEGNA market office and will follow the hybrid work schedule applicable to their local TEGNA location.

About the Role

As a Digital Campaign Specialist, you will work exclusively with TEGNA properties across various ad-serving platforms and order management systems. You’ll help manage CTV (Connected TV) and digital advertising campaigns from setup through delivery, ensuring they launch accurately, run smoothly, and meet performance goals.

This position involves campaign trafficking, troubleshooting, optimization, reporting, and quality assurance, making it ideal for individuals with strong technical aptitude, attention to detail, and an interest in digital advertising technology.

This role includes participation in an on‑call rotation after appropriate training.

Responsibilities

• Master the digital workflow between business units and Ad Operations.
• Develop expertise in ad servers and order management systems, with an emphasis on CTV campaign execution.
• Set up, schedule, and manage digital advertising campaigns accurately, including CTV‑specific formats and delivery methods.
• Ensure proper deployment of creative assets by understanding ad specifications, templates, and ad‑tag technologies, including VAST/VPAID tags and dynamic ad insertion.
• Provide timely support to TEGNA stations and internal stakeholders, particularly for CTV and digital campaign delivery issues.
• Troubleshoot campaign performance concerns and conduct quality assurance reviews to ensure campaign accuracy and effectiveness.
• Send campaign reports, communicate technical information clearly, and manage service‑level agreement expectations.
• Monitor shared inboxes and workflow systems consistently and respond to requests in a timely manner.
• Track campaign performance and implement optimization strategies, including fill‑rate management, frequency capping, and ad podding.
• Ensure campaigns meet applicable rate-card requirements and revenue‑margin standards.
• Collaborate effectively with vendors, stations, and internal teams while maintaining a customer‑focused approach.

Requirements

• Bachelor's degree from an accredited university or college in a related discipline required.
• 1–2 years of experience with ad‑serving platforms, digital advertising, campaign management, or ad trafficking preferred.
• 3–5 years of practical experience in digital technology or advertising may be accepted in lieu of a degree.
• Hands‑on experience with CTV ad trafficking, Server‑Side Ad Insertion (SSAI), and VAST/VPAID tags is preferred.
• Strong technical aptitude and the ability to work effectively in a technical environment.
• Excellent organizational skills and strong attention to detail.
• Ability to manage multiple projects and priorities simultaneously.
• Strong verbal and written communication skills, including the ability to explain technical concepts clearly to different audiences.
• Proficiency with Microsoft Office applications, including Excel, Outlook, and Word.
• Basic knowledge of HTML and JavaScript is a plus.
• Experience with CTV or digital advertising platforms such as Publica or Google Ad Manager (GAM) is preferred.
• Quick learner with a growth mindset and collaborative approach to teamwork.

Why Join Us

• Hands‑on training and mentorship to develop your expertise in digital ad operations.
• Opportunity to work with digital advertising and CTV technology across TEGNA's nationwide portfolio of local markets.
• Hybrid work environment with the ability to be based at a TEGNA market location across the country.
• Exposure to multiple ad‑serving, campaign‑management, and reporting platforms.
• Growth opportunities within TEGNA's digital advertising operations organization.

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part‑time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part‑time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre‑tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO Statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

Recruiting Fraud Alert

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

Pay Range

$23—$25 USD

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