Digital Campaign Specialist

TEGNA, Inc.; Dallas (TX); Hybrid; USD 42,000 - 56,000; Full time

Benefits offered by this job

Hybrid work environment

Training and mentorship

Competitive benefits

Job summary

TEGNA Inc. in Dallas is seeking an Entry-Level Digital Ad Operations Specialist to support local broadcast stations with digital advertising operations.

You will work across ad-serving platforms and order management systems to manage CTV and digital campaigns from setup to delivery. This role offers hands-on training, exposure to cutting-edge ad tech platforms, and a hybrid work model with Tuesdays and Thursdays in the downtown Dallas office; you'll contribute to troubleshooting, QA, reporting,

Qualifications

• Bachelor's degree or technical discipline required.
• 1–2 years in ad serving platforms or ad trafficking; 3–5 years can substitute for degree.
• Hands-on experience with CTV ad trafficking, SSAI, and VAST/VPAID tags is a plus.
• Strong technical skills and attention to detail.
• Proficient in MS Office; experience with ad platforms is a plus.

Responsibilities

• Digital workflow & execution across ad units.
• Master ad servers and order management systems with a CTV focus.
• Set up and schedule digital ad campaigns including CTV formats.
• Ensure proper delivery of creative assets per specs and tags.
• Provide urgent support to stations and stakeholders for CTV delivery issues.
• Identify and resolve ad performance issues via QA.
• Generate reports and monitor SLAs, emails, and dashboards.
• Collaborate with vendors and stations while maintaining customer service.

Skills

Ad operations

Ad trafficking

Attention to detail

Communication

Multi-project management

Education

Bachelor's degree

Tools

FreeWheel

Publica

Google Ad Manager

SSAI

Job description

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

TEGNA is seeking an Entry-Level Digital Ad Operations Specialist to support local broadcast stations with their digital advertising operations. This role offers an excellent opportunity for individuals looking to launch their career in digital ad operations within a collaborative and fast-paced environment.

Location: Hybrid role – work from home with Tuesdays and Thursdays in the downtown Dallas office.

About the Role:

As a Digital Ad Operations Specialist, you will work exclusively with TEGNA properties across various ad-serving platforms and order management systems. You’ll help manage CTV (Connected TV) and digital ad campaigns from setup to delivery, ensuring they run smoothly and meet performance goals.

This position involves troubleshooting, campaign optimization, and quality assurance, making it ideal for individuals with strong technical skills and attention to detail.

This role includes being part of an on-call rotation after proper training.

Responsibilities:

• Digital Workflow & Execution:
• Master the digital workflow between business units and Ad Operations.
• Become proficient in ad servers and order management systems, with a focus on CTV campaign execution.
• Campaign Scheduling & Creative Management:
• Set up and schedule digital ad campaigns accurately, including CTV-specific ad formats and delivery methods.
• Ensure proper execution of creative assets by understanding ad specs, templates, and ad tags (e.g., VAST/VPAID tags, dynamic ad insertion).
• Support & Troubleshooting:
• Provide urgent support to broadcast stations and internal stakeholders, particularly for CTV ad delivery issues.
• Identify and resolve ad performance issues through detailed troubleshooting and quality assurance (QA).
• Email & Workflow Management:
• Send daily reports to stations, communicate technical information clearly, and manage service-level agreements (SLAs).
• Consistently monitor email inboxes and respond to requests promptly.
• Campaign Monitoring & Optimization:
• Track campaign delivery and apply optimization strategies, such as CTV fill rate management, frequency capping, and ad podding.
• Ensure compliance with rate card adherence and revenue margins.

Customer Service:

• Collaborate with vendors and stations while maintaining a customer-friendly attitude and providing excellent service.

Reporting & Analytics:

• Generate reports on campaign performance, including CTV analytics (viewability, completion rates, and ad delivery metrics).

Requirements:

• Bachelor's degree from an accredited university/college or a technical-related discipline required.
• 1-2 years of experience in ad serving platforms or ad trafficking. (3-5 years of practical experience in digital technology or advertising can substitute for a degree.)
• Hands-on experience with CTV ad trafficking, SSAI (Server-Side Ad Insertion), and VAST/VPAID tags is a plus.
• Strong technical skills and the ability to function effectively in a technical role.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously.
• Strong communication skills, both verbal and written, with the ability to explain technical concepts clearly.
• Proficiency in MS Office (Excel, Outlook, Word).
• Experience with CTV ad platforms such as FreeWheel, Publica, or Google Ad Manager (GAM) is a plus.
• Quick learner with a growth mindset and a collaborative attitude.

Why Join Us?

• Hands-on training and mentorship to develop your expertise in digital ad operations.
• Opportunity to work with cutting-edge ad tech platforms.
• Hybrid work environment with flexibility.
• Growth opportunities within TEGNA’s expanding digital ad operations team.

Note: This posting previously included an application prompt and other boilerplate content related to recruiting processes. These elements have been removed to focus on the role, responsibilities, and requirements.

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.