DIGITAL CAMPAIGN MANAGER (Full-Time)

Lazer 99.3; Longmeadow (MA); Hybrid; USD 65,000 - 75,000; Full time

Job summary

A digital media firm based in Longmeadow is seeking a Digital Campaign Manager to be the control center for all digital advertising execution. This role involves overseeing campaign processes, ensuring clarity in execution, and involving effective communication between teams. The ideal candidate will thrive in organized environments and possess knowledge of PPC and performance data. This is a full-time position with a salary range of $65k-$75k, emphasizing clarity and coordination.

Qualifications

• Experience with PPC, display, or paid social advertising.
• Comfort working with performance data and dashboards.
• Experience coordinating between sales and technical teams.

Responsibilities

• Serve as the single point of intake for all digital advertising orders.
• Monitor live campaigns to ensure they launch on time and perform as expected.
• Translate campaign data into clear, understandable insights.

Skills

PPC

Display Advertising

Performance Data Analysis

Coordination between Sales and Technical Teams

Job description

Job Title: Digital Campaign Manager

Location: Longmeadow, Massachusetts (In-Person Only – no remote options)

Company: Springfield Rocks Media Group/Saga Communications

Employment Type: Full-time with benefits

Salary Range: $65k-$75k

Position Summary

The Digital Campaign Manager is the control center for all digital advertising execution at the Springfield Rocks Media Group. This role ensures that every PPC, Targeted Display, and Social Media campaign moves through a clear, disciplined process, from order intake to execution, optimization, and performance storytelling. This is not a “build ads all day” role. It’s an ownership role. The right person loves clarity, thrives on coordination, and takes pride in making complex systems feel calm, organized, and predictable.

What You’ll Own (Not Just Support)

1. Single Intake & Quality Control
   
   
   
   • Serve as the single point of intake for all digital advertising orders
   
   
   • Review every order for completeness, clarity, and alignment with goals
   
   
   • Ensure budgets, timelines, assets, and expectations are clearly defined before execution
   
   
   • Push back (politely and confidently) when something isn’t ready
   
   
   • You prevent problems instead of cleaning them up later
   
   
   
   


2. Assignment & Coordination
   
   
   
   • Assign approved orders to the appropriate specialists: PPC, Targeted Display, Social Media
   
   
   • Act as the central hub between sales, managers, and specialists
   
   
   • Field questions, changes, and follow-ups so specialists can stay focused on execution
   
   
   • Specialists execute. You orchestrate.
   
   
   
   


3. Campaign Oversight & Optimization
   
   
   
   • Monitor live campaigns to ensure they launch on time and perform as expected
   
   
   • Collaborate with specialists on optimizations and adjustments
   
   
   • Step in directly when needed to improve performance or resolve issues
   
   
   • Maintain confidence and control even when multiple campaigns are moving at once
   
   
   • You’re not panicked by moving parts – you organize them
   
   
   
   


4. Reporting & Performance Storytelling
   
   
   
   • Translate campaign data into clear, understandable insights
   
   
   • Support managers and sales teams with performance context and talking points
   
   
   • Help turn numbers into stories that explain what worked, what didn’t, and what’s next
   
   
   • You make data useful, not intimidating
   
   
   
   

This role is ideal for someone who:

• Naturally thinks in systems and processes


• Is calm, organized, and unflappable when things get busy


• Enjoys being the connector between people and teams


• Is comfortable saying “not yet” or “we need more info first”


• Takes pride in being dependable and trusted


• Prefers ownership over spotlight


• Likes things done right, not just fast


• If you secretly enjoy checklists, workflows, and clean handoffs… this role will feel like home

What This Role Is Not

• Not a high-volume ad builder role


• Not a reactive support position


• Not a sales role


• Not a place for chaos, freelancing, or “winging it”

This role brings order, clarity, and consistency to digital advertising execution.

Experience That Helps (But Isn’t Everything)

• Experience with PPC, display, or paid social advertising


• Comfort working with performance data and dashboards


• Experience coordinating between sales and technical teams


• Agency, or digital advertising background is a plus

We care more about how you think and work than where you’ve worked.

How Success Is Measured

• Orders are complete before execution


• Campaigns launch on time


• Specialists stay focused and productive


• Sales teams feel supported, not confused


• Managers trust the process


• Clients get clear performance stories

When this role is done well, everything feels smoother, even when volume increases.

If you love:

• Creating order from chaos


• Being the steady hand others rely on


• Owning outcomes instead of tasks

You’ll thrive here. If you prefer constant adrenaline, loose structure, or skipping steps… this role will feel frustrating.

If you’re ready to explore a new chapter, send your resume and cover letter in confidence to:

Mike Ekblom, Vice President & General Manager

Springfield Rocks Media Group

167 Dwight Road, Suite 301

Longmeadow, MA 01106

[e-mail]

Springfield Rocks Media Group is a division of publicly held Saga Communications and an EEO