Director, Campaign Marketing

OpenText; Dallas (TX); On-site; USD 180,000 - 230,000; Full time

Job summary

OpenText is seeking a Director of Global Campaign Marketing to lead end-to-end demand campaigns aligning with product growth programs. You will unite campaign marketing, intent orchestration (6Sense), and paid media into a cohesive team with a shared operating model and pipeline accountability.

You will manage strategy, budgets, and cross-functional partnerships with Sales, PMM, and Marketing Ops to drive measurable pipeline growth in a dynamic enterprise environment.

Qualifications

• 8+ years in B2B campaign or demand marketing.
• 3+ years leading and building teams.
• Ownership of pipeline number with measurable marketing-sourced growth.
• Experience with MQL waterfall and buying-group qualified accounts (BQA).
• Hands-on fluency with 6Sense or similar intent/orchestration platform.

Responsibilities

• Define and lead the new team with operating model, roles, standards, and priorities.
• Lead, coach, and develop a consolidated team spanning campaign marketing, intent orchestration, and paid media.
• Own planning and execution of integrated campaigns across BU and portfolios and map to pipeline contribution.
• Align campaign strategy to business strategy and growth investments.
• Direct 6Sense practice for buyer identification and orchestration.
• Set paid media strategy and manage budgets for campaigns and portfolio-wide efforts.
• Manage agency relationships across media and campaign execution.
• Collaborate with PMM to translate positioning into assets and journeys for sellers.
• Establish and report the team’s contribution to sourced and influenced pipeline.
• Coordinate with marketing operations on instrumentation and data flows.
• Serve as the link between campaign execution and GTM strategy.

Skills

B2B campaign

demand marketing

team leadership

pipeline ownership

growth metrics

MQL waterfall

BQA models

6Sense

paid media

agency management

Tools

6Sense

Job description

Opentext - The Information CompanyOpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

Opentext - The Information CompanyOpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation. AI-First. Future-Driven. Human-Centered. At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us. Your Impact This Director leads the Global Campaign Marketing team. The role owns end-to-end planning, execution, and optimization of integrated demand campaigns that directly support the product portfolio growth programs, aligning marketing strategy to the business strategy and translating campaign frameworks into pipeline. This is a leadership mandate to define and lead a new team, bringing this group together as a cohesive unit with a single operating model, one set of standards, and one accountable pipeline number. The role sits in a period of significant change across the marketing organization and with our key internal client, Sales, and calls for someone comfortable making and owning decisions as that change unfolds.

What The Role Offers

• Define and lead the new team: set its operating model, roles, standards, and priorities, making and owning the decisions required to stand it up and keep it moving through ongoing change.
• Lead, coach, and develop a consolidated team spanning campaign marketing, intent-based orchestration (6Sense), and paid media, reinforcing shared processes, quality standards, and a single team culture.
• Own the planning and execution of integrated campaigns across BU, cross-BU, and whole-portfolio campaigns, ensuring each directly supports the product portfolio growth programs and maps to measurable pipeline contribution.
• Align campaign strategy to the business strategy, so that demand priorities reflect where the product portfolios are investing for growth.
• Direct the 6Sense practice for buying group identification, intent scoring, and orchestration, operating the current MQL waterfall model while helping lead the transition to multithreaded account-based qualification.
• Set paid media strategy and manage the Paid Media budget for BU, cross-BU, and portfolio-wide campaigns, holding specialists and agency partners accountable to efficiency and pipeline-sourced return.
• Manage agency relationships across media, and campaign execution, setting briefs, standards, and performance expectations.
• Partner with PMM leads to convert positioning and messaging into campaign assets, offers, and journeys that sellers can act on.
• Establish and report the team’s contribution to sourced and influenced pipeline, using consistent measurement across all campaign types.
• Coordinate with marketing operations on campaign instrumentation, data flows, and the systems dependencies that underpin qualification and routing.
• Serve as the connective point between campaign execution and GTM strategy, ensuring campaigns reflect the governed information layer as the precondition for agentic transformation.

What You Need To Succeed

• 8+ years in B2B campaign or demand marketing, with 3+ years leading and building teams.
• Demonstrated ownership of a pipeline number and a track record of measurable marketing-sourced growth.
• Working knowledge of both MQL waterfall qualification and buying-group qualified account (BQA) models, with the ability to operate one while transitioning to the other.
• Hands-on fluency with 6Sense or a comparable intent and orchestration platform, and with buying-group demand models.
• Direct experience managing paid media strategy and budgets across search, social, programmatic, and syndication.
• Proven experience managing agency partners across creative, media, or campaign execution.
• Strong operating discipline: process design, measurement rigor, and consistent cross-team execution.
• Comfort defining structure and owning decisions in a high-change environment, including working closely with Sales through a period of significant transition.
• Experience partnering with product marketing and marketing operations in a matrixed enterprise environment.
• Enterprise software or technology sector experience preferred.

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

California Residents: The pay range above is a reasonable estimate of salary based on pay scale, candidate experience, skills, and education. In addition to the comprehensive benefits noted above, the role may be eligible for bonus or commissions.

AI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations.